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Advice for Keeping Donors Coming Back

It seems fitting that February’s Nonprofit Blog Carnival was about relationships. Marc Pitman (the Fundraising Coach) hosted a Carnival round-up focusing on “long-term donor relationships” and “showing [donors] the love.” 

Marc’s question to nonprofit bloggers was: How do you keep your donors wanting to come back?” 

In response, Marc received dozens of submissions for his Nonprofit Blog Carnival round-up: 

16 experts tell you how to keep your donors wanting to come back  

With research indicating that “the average nonprofit loses 70% of donors each year,” finding ways to keep donors coming back is critical.  So I wanted to share this great round-up of  ideas and advice.  Here’s a taste of what to expect: 

  • Gail Perry offers some practical “strategies to make your donors feel really, really special [so] they’ll say “yes” when you ask for their support again in 11 Ways to Make Sure Your Donors Keep Giving
  • Craig Linton (Fundraising Detective) offers “real life examples and proof” of the “importance of having a welcome process and donor journey planned” in Donor retention: a tale of two cold mailings
  • Are your event donors disappearing into the wild? Shanon Doolittle offers a six-step strategy to help keep your event donors from disappearing in Have You Seen Me? 

While I am not a fundraising expert (as Marc’s blog post title suggests), our post – Tips for a Long and Happy Donor Marriage – was also included in the round-up. 

Check out the Nonprofit Blog Carnival round-up and share it with your peers

For great tips and advice, head on over to Fundraising Coach.com and  read Marc’s round-up of 16 experts tell you how to keep your donors wanting to come back. 

And share this post with any nonprofit leaders or board members you know. 

Next month’s Nonprofit Blog Carnival, hosted by Allyson Kapin (Rad Campaign) asks: How Do You Use Multichannel Strategies to Create Social Change Anytime Everywhere?

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Friday, 01 March 2013 at 8:30 AM

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