Events were rated as the second most critical source of income for small organizations in our recent Small Membership Insight Survey. So this month, we’re offering a number of posts with tips and information to help small organizations achieve a "new normal" with your events this year.
Killing Your Attendees, Giving Up Control, Conference Outlaws and More
As Jeff Hurt suggests in his post – Status-Quo Is a No Go! Become a Conference Outlaw – “You can’t improve and reform your conferences where you currently are. You have to take some risks. You have to move away from doing things the way you’ve always done them. ...become a conference outlaw and lead your conference stakeholders to change, freshness and new ideas!””
So here is a round-up of insightful posts that we’ve bookmarked on Apricot Jam recently that offer some food for thought to energize and innovate your event planning for 2013.
Shake things up this year
Three Guaranteed Ways To Kill Your General Session Attendees
Jeff Hurt (Velvet Chainsaw’s Midcourse Corrections) asks:
Is your general session like bug repellant only repelling attendees and attracting crickets?
Is it a sure-fire way to keep attendees in their hotel beds?
Hurt outlines the “three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead!” including:
- Be a chest-thumping legacy gorilla
- Stay inside the industry box
- Create a showmance not an industry romance
Event Concept Design That Makes You Go Wow
Julius Solaris (Event Manger Blog) echoes Jeff Hurt’s comments above when he suggests:
We’ve all been there.
Guaranteeing freshness consistently over time is a common hurdle we face in our event career.
Yes, we may nail a concept and understand what works well over time. Nonetheless it comes a time when we are forced to refresh our concept.
So Solaris offers a “roundup of cool concepts happening right now around the world to inspire your event concept design.”
Less Control, More Tradeshow Success
In this Associations Now post, Samantha Whitehorne tells us:
A new report shows that giving up some control and ownership of your future meetings and tradeshows could be a good thing.
Whitehorne offers highlights from “Scenarios of the Future: Convention Exhibits & Tradeshows of 2016” report (commissioned by The ASAE Foundation, Exhibition Industry Foundation, Freeman, Gaylord Entertainment, and PCMA Education Foundation) which indicates, she suggests, that “Future tradeshows and meetings may require associations to loosen the reins on both “ownership” and “control.”
Social media for events
If your organization is just thinking about or getting started with social media around events, here are a couple of posts for you:
The Ultimate Social Media Event Marketing Checklist [Infographic]
Jason Miller (Marketo Blog) suggests that:
Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
So Marketo created a “sample checklist [in infographic format] to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager.”
5 Tips for Live Tweeting Conferences and Events
In this guest post on The Communications Network, Elizabeth R. Miller explains:
Whether intended to expand the audience for a small discussion or curate content from a large conference, live-tweeting events is becoming the norm in philanthropy.
Too often people see it as an add-on, or even a hassle in the flurry of putting on an in-person event. Done right, though, live tweeting can be a core tool to spread information and engage people in issues important to your work. It’s also a unique opportunity for you to show the personality of your organization; people will respect you for being authentic and showing your true voice.
Miller offers “some tips and tricks that may help you use Twitter to accomplish a range of goals.”
You can find links to all of these posts – and more – bookmarked in the Events section of Apricot Jam. For more resources on events, you can also check out our Membership Knowledge Hub articles and guides.
These are just a sampling of the Delicious collection of posts and articles we’ve bookmarked on Apricot Jam lately. We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.