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5 Persuasive Posts

Mindfully Building Networks, Attitude of Gratitude, Repelling Attendees, Relevance Through Data, Design and more…

Each week we search, filter and review a wealth of online information to capture posts and articles that are relevant for small non-profits and membership organizations (so you don’t have to). Here are 5 of the latest posts that we’ve bookmarked on Apricot Jam this week.

Mindfully Building Association Networks

Shelly Alcorn, CAE (Association Subculture) offers “the latest mini-film by Tiffany Shlain” introduced in an HBR post – How the Internet is Shaping our “Global Brain.” Alcorn notes that Shlain makes the point that “…we need to ask ourselves if what we are building is a beautiful place to be or not” and relates this to membership:

I'll take that one step further and ask can you say the same about the networks you have in your memberships?  Do you even know where they are?  As we begin to see brain function and the internet as connected hubs, can we also not begin to see membership the same way?  

…What new opportunities do we have if we overlay our understanding of membership with the structures we find within our own brains and now the internet?  What responsibility do we have to ensure our members feel protected and taken care of and that their online interactions with us are positive and uplifting?  

You can find this and other relevant links bookmarked in the Membership section of Apricot Jam.

How are you cultivating an attitude of gratitude? 

Pamela Grow (PamelaGrow.com) reminds us that new donor “acquisition is more expensive than retention and often runs at a loss.”  So Pamela challenged the participants of the November Nonprofit Blog Carnival to demonstrate how “organizations are going above and beyond to thank donors.” 

Pamela's carnival round-up includes 18 posts from bloggers, consultants and organizations, chocked full of great ideas on cultivating an attitude of gratitude.

You can find this and other related posts bookmarked in the Fundraising section of Apricot Jam.

Are you Attracting Your Best Attendees or Are You Repelling Them?

Dave Lutz (Velvet Chainsaw’s Midcourse Corrections) asks:

Why are conference organizers doing so many things that repel their best customers?

Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities?

This summer, I attended three large conferences – one in our industry and two outside. All three were premium conferences, yet all three missed out on opportunities to grow attendee loyalty.

Lutz offers three examples of what he means.

You can find this post and other related posts in the Events section of Apricot Jam.

Association Relevance Through Data, Design and Content Integration

 In this guest post on the Affiniscape Blog, Kathie Pugaczewski suggests:

With the speed and sheer volume of information and tools available, associations need to strategically implement and integrate technology to create and enhance our relationship with our members. As our technology options continue to increase, our attention and capacity are decreasing.  We have a natural tendency to respond to the increasing level of choices by doing more and more instead of going deeper to create relevant offerings. More choices means we need to be more discriminating in what we choose and to not let the tools dilute but rather enhance the message.

Pugaczewski offers examples of how associations can better understand their customers through the effective use of data, design and content.

You can find this and other related posts bookmarked in the Technology section of Apricot Jam.

Want More?

This is just a sample of our Delicious collection of posts and articles we’ve bookmarked on Apricot Jam. We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed. 

P.S., Bloggers, you can submit posts for inclusion on Apricot Jam – just use the “Submit An Article” link at the top of the Apricot Jam Latest Posts page.

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Friday, 30 November 2012 at 8:30 AM

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