Looking for some inspiration to start your week? Here are highlights of three of the posts that we’ve bookmarked on Apricot Jam – offering ideas and insight ranging from event presentations, to membership content to donor communications.
Is Your Presentation Like Facebook OR TV?
Jeff Hurt (Velvet Chainsaw’s Midcourse Corrections) asks:
Is your presentation a one-way monologue for listeners?
Or is it an invitation for listeners to enter the conversation?
If you want your listeners to remember what you said, then your presentation needs to be more like Facebook than TV. Why? The best learning occurs in a social context not in a passive listening experience.
You can find this and other links bookmarked in the Events section of Apricot Jam.
Quit Comparing: Creating Content that Works for Your Association
In this post (adapted from a Content Marketing World session), Becky Rasmussen (Stronger By Association) asks:
"So, how do you actually define 'content'?"
This was the question raised as we neared the close of a 3-hour session on content marketing for associations.
Others might have wondered if the attendee had been paying attention for the first 2 1/2 hours, but I knew what she meant. As an association professional, she understood the importance of content marketing - she wouldn't have been there if she didn't. The real question for her, and others in the workshop, was: "How do I explain it back to my team, to my executive director, to the board, to my president and ultimately to our members?"
In the post, Rasmussen suggests “[t]here is no one-size-fits-all solution. (Although sometimes that's what we're all hoping for) and outlines 7 guidelines for association content.
You can find this and other links bookmarked in the Communications section of Apricot Jam.
Reader Questions: How to Personalize Thank you letters?
In this post, Mazarine Treyz (Wild Woman Fundraising) answers a reader’s question:
During busy fundraising months we send out a lot of thank you letters but they are form letters that everyone gets the same one. How do you personalize all the thank you letters when you have 30 or more a day? We are very small and we wear different hats. My job is bookkeeper, collections, receptionist and fundraising developer all in one.
Mazarine offers some ideas and case examples for thanking donors.
You can find this and other links bookmarked in the Fundraising section of Apricot Jam.
Do you visit Apricot Jam regularly to check out the latest posts?
These are only some of the highlights of articles and blog posts we’ve bookmarked on Apricot Jam this week. We bookmark (or preserve) the tastiest nonprofit and membership content that we find online and serve it up through Apricot Jam.
We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.
Have you read any great non-profit posts lately? Let us know in the comments below.
Image source: lamp bulb tulips, courtesy of BigStockPhoto.com