Here are highlights of two research reports offering insight into Smartphone and Twitter habits and usage.
Pew Report Offers an Update on Smartphone Usage
Have the ads about the new Apple iPhone 5 and android-based Galaxy got you thinking about how you’re engaging your members or supporters on their Smartphones?
Back in September, Pew Research Center’s Internet & American Life Project published a new research report on American Smartphone Ownership. The Pew report found that “smartphone ownership has increased from 35% in May of 2011 to 45%.”
In their survey of 3,000 American adults 18+, the Pew researchers found that:
- Smartphones are particularly popular with young adults and those living in relatively higher income households;
- 66% of those ages 18-29 own smartphones;
- 68% of those living in households earning $75,000 also own them;
- 55% of cell owners go online using their phones;
- 17% of cell owners do most of their browsing online;
- texting and photo-taking are the most common activities for all mobile users.
You can check out the Pew research report - Smartphone Ownership Update - here. Pew also created an infographic with highlights of their findings (excerpted above).
Curious about the Typical Twitter User?
The Pew research confirms that Americans are increasingly using their mobile phones to browse online, text and take photos. But many of us are also checking and sending tweets on our Smartphones. And a recent post on Gigaom, reports on a Beevolve research study that offers insight into Twitter usage based on data from 36 million Twitter profiles.
As the post suggests, the research “probably corresponds to what you suspected: most Twitter users are young iPhone users from English speaking countries.” In fact, they found that "the Typical Twitter user is a young woman with an iPhone & 28 followers."
But if you’re wondering how your own or your organization’s Twitter habits stack up, you might be pleasantly surprised. As the Gigaom post notes:
“[t]he most useful part of the study, however, is that it provides a good view of how ordinary people use Twitter. For instance, it reveals that 25 percent of Twitter users have never tweeted, the average number of followers is 208 and that 81 percent of users have fewer than 50 followers. ...This is a good reminder that most people don’t use Twitter in the same way as those of us in the media-politics-tech-celebrity-sports bubble.”
The Beevolve study offers insight into the demographics; followers and followings; gender preferences; Smartphone and app preferences; and Twitter category use. Here are two interesting findings:
- On average, a million active users have tweeted at least a billion times over the last 3 years
- 25% of Twitter users have never tweeted
You can check out the full Beevolve Twitter Study here.