Today we’re celebrating the Canadian Thanksgiving holiday. So while we’re feasting on turkey dinner and pumpkin pies, we wanted to offer up a little food for thought as well.
How are you giving thanks?
This is the time of year to give thanks for all that we’ve got - but it’s also a time when many nonprofits are ramping up for year-end fundraising. That got us thinking about saying thanks to your donors and supporters.
A while back we published a post - Giving Donors What They Want - in which we suggested that donors want “personal, powerful thank-you’s.” Since publishing that post, we’ve seen a lot of posts and online conversations that echoed the call for nonprofits to take their thank-you’s seriously. Here are two posts that we’ve bookmarked recently on Apricot Jam that offer some great advice for saying thanks:
Donation Thank You Letter Examples
In this post, Joanne Fritz tells us: "The thank you letter to a donor is not an end, but a beginning. Get it right, and you are well on your way to keeping that donor for years."
Joanne offers a sample thank you letter based on her 10 tips for writing a thank you letter.
Do you add a handwritten note to form letters?
In this post, Elaine Fogel tells us that research suggests that “Adding the handwritten note improved the response rate by one third to 48%,” and suggests nonprofits might want to employ this direct mail technique in thanking donors.
Happy Thanksgiving for those Canadians enjoying this holiday!
And for those of you giving thanks to your donors, as Joanne Fritz suggests, “saying thank you to a donor ends one transaction but builds a bridge to future support and deeper engagement. Do it well, and you are on your way to future fundraising success.”