In reviewing blogs this week for Apricot Jam (our collection of fresh links for associations and non-profits), I came across a number of posts with tips and ideas on how to “refresh” donor communications. And in the heat of the summer, it’s nice to have a little refreshment - so I thought I'd share a few of them here.
Show and tell what you did with the funds raised
The first was a great post by Kivi Leroux Miller - What Did You Do With the Money You Raised Last Year? In the post, Kivi offers some examples of organizations that show (with video stories) and tell their donors what they did with the money they raised. Kivi notes: “this is so refreshing and different from what we usually see, which is treating a foundering campaign like the end of the story (Woo-Hoo! We met the goal!) instead of the beginning of the story (We’ve raised the money, now watch what we do with it!)."
Kivi notes that “you don’t need movie stars or viral stories like these to make this model work for you. You only need to remind your supporters how they helped you raise money last year or the year before and then show them what you spent it on.”
Storytelling for fundraising
To help you capture and tell your story to your donors, the Causevox blog offers How To Get Started in Storytelling for Fundraising - an interview with Cara Jones, Founder at Storytellers for Good and an Emmy Award recipient. In the post, Jones “shares her expert advice in how non-profits can use storytelling for fundraising, how they can get started,” as well as her top 3 tips on how to craft the most compelling story:
1) Aim for the heart.
2) Find a compelling character to wrap the story around.
3) Remember structure and length.
Delightful and refreshing ways to say thank-you
Guest blogger on Razoo’s Inspiring Generosity blog, Shanon Doolittle, asks: "Did I miss a memo? Because most nonprofits seem to be working from the same mandate when it comes to donor correspondence—keep it stuffy and unenjoyable.”
Doolittle goes on to remind us that “donors are in the joy zone when they give. Don’t spoil their experience with an uninspired message of thanks. Instead, make it your mission to send a note of gratitude that is guaranteed to make your donors smile!" To help, she offers “22 Delightful Ways to Say Thank You” to get you started.
I hope these three posts offer some inspiration to revitalize and refresh your donor communications this summer.
What fresh approaches has your organization tried recently? Let us know in the comments below.
Image source: eco-friendly-bulb from BigStockphoto.com