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How to Manage Membership Renewal

Are you new to membership renewal or looking for fresh ideas to improve your renewal procedures? You're not alone.

When we reviewed the responses to our recent Membership Renewal Survey, we found that many organizations, especially  those that are small and largely volunteer-run, find renewals challenging.

We also know that many small organizations often don't have the opportunity to learn about what their peers are doing, since they don't have the resources to attend conferences or training sessions. So we wanted to share some information that might help kick-start their membership renewal process – and the result is a new, basic “how-to” resource: How to Manage Membership Renewal.

This new guide offers a snapshot of current practices, gained through our own Membership Renewal Survey findings (which we'll report on soon!) as well as the Membership Marketing Benchmarking Report by Marketing General Incorporated.

This guide also offers some ideas and tips on how to…

  1. Start the renewal process
  2. Determine the number of renewals
  3. Choose the most effective communications method(s)
  4. Follow-up and acknowledge renewals 

We've also included information on:

  • Incentives & discounts
  • Grace Periods
  • Automated renewal processes
  • Thinking in Terms of Ongoing Engagement & Retention

Check out How to Manage Membership Renewal in Wild Apricot’s Membership Knowledge Hub.

What are your biggest membership renewal challenges?  Share them in the comments below – and stay tuned to this blog for the results of our Membership Renewal Survey!

 

Image source: Time-to-renew-clock from BIGSTOCK

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Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 27 June 2012 at 8:40 AM
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