The increasing use of mobile devices poses both communication challenges and opportunities for non-profits and membership organizations.
It's a mobile world - with “nearly half (46%) of American adults” using Smartphones and “19% of adults” owning tablet computers. And the most recent Pew research report suggests that this “rapid adoption of ... internet-connected smartphones are changing people’s communications with others and their relationships with information... creating a new culture of real-time information seekers and problem solvers.”
And it’s not just about trying to keep in touch with supporters. People are increasingly using their mobile phones to make charitable donations as well. Pew's Real Time Charitable Giving Report notes that 20% of US adults made charitable donations online and 9% donated via text messaging on mobile phones. The Report suggests that "these text donors are emerging as a new cohort of charitable givers.”
So how should your non-profit "mobile-ize" your supporters?
This month’s Nonprofit Blog Carnival round-up offers ideas and tips to help you go mobile:
4 Questions to Ask Before Going Mobile: In a guest post on the Connection Cafe blog, Katya Andresen notes that “it’s tempting indeed to rush out and build an app for your nonprofit. But before you do, it’s important to do some self reflection to determine if mobile is right for your organization. ... A good mobile strategy starts with your audiences and works backwards from them – rather than thinking of your audience after you’ve selected a shiny mobile solution!” She offers 4 groups of strategic questions to help guide your mobile thinking.
Building an Effective Nonprofit Mobile Strategy: In this guest post on Kivi’s Nonprofit Communications Blog, Tonia Zampieri suggests that “[m]ost US nonprofits are not addressing mobile technology adoption by creating a clear strategy to meet demand.” Zampieri notes that “every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively” and offers 3 tips on how to get started with your mobile strategy.
Get Skinny (With Your Content) for Mobile: Joanne Fritz (www.nonprofit.about.com) reminds us that we need to adjust our content on our websites, in our emails and in social media for “the new world of mobile.” Joanne offers some great tips from copywriting and nonprofit experts “about mobile and the coming skinny revolution” to help you “get skinny” with your non-profit communications.
Making People Cry Isn’t a Good Nonprofit Mobile Strategy: Joe Waters (Selfish Giving) reminds us that “as screen size decreases so does the viewer’s emotional response to what they are watching.” But he also notes that “just because you can’t engage people emotionally on smartphones, that doesn’t mean you can’t get their attention,” and offers some tips on getting attention; timing and the difference between messaging for smartphones versus tablets.
The New Mobile Normal & Three Easy Ways to Address It: In another guest post on NetWitsThinkTank, Tonia Zampieri wonders if mobile is our new reality? She notes: “when compared to Internet growth, mobile web is killing it. We have a love affair with our smartphones. As a nonprofit leader, how can you guarantee we’ll be downright obsessed with your mission?” Zampieri offers three steps to help get you started.
5 Ways Fundraisers Can Utilise the Power of Mobile: Craig Linton (Fundraising Detective) suggests five ways to use mobile technology to help you harness the power of mobile in your fundraising. Craig also offers an example of an organization that “used mobile brilliantly to get people to text and request a free guide to first aid.”
Seven Deadly Mobile Myths: Lacey Kruger (Connection Café) offers an overview of a presentation by Josh Clark at the IA Summit which dispels some of the assumptions we’ve made about communication via mobile. For example, she explores myths such as: “mobile users are rushed and distracted; mobile = less”.
Infographic Alert – Anatomy of a Perfect Mobile Email: Finally, since we all love infographics, here’s one from Justine Jordan (Litmus blog). It offers great advice on how to create mobile friendly emails, including tips on font size; scale; images; compatibility and more.
Stay tuned for next month's Nonprofit Blog Carnival
Next month’s Nonprofit Blog Carnival will be hosted by Britt Bravo (Have Fun, Do Good) and the topic is: What Are Fun Ways Nonprofits Can Use Pinterest? Be sure to send in your submissions and check out the final round-up.
Image source: Multicolor Sunbeams from BIGSTOCK