Does your organization have a social media policy? If you have a number of staff and/or volunteers listening and posting on social media – it may be time to develop one.
Luckily, Idealware partnered with Balance Interactive and Darim Online, to create the Nonprofit Social Media Policy Workbook . This resource is "designed to help you, as an organization, ask the important questions about social media” in order to develop a workable policy that fits your organization’s needs.
As the introduction to the Workbook suggests, “[a] good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis, freeing them up to think more strategically. It’s also likely to help leadership feel more comfortable with the less--formal nature of social media by letting them establish boundaries for its use.”
This workbook offers great information and asks questions to help you figure out, for example:
- your organization’s social media values and roles
- monitoring policy: how you’ll respond to positive, negative or neutral comments
- policies on privacy, permissions and copyright
- where you’ll draw the line between personal and professional opinions
Creating Your Written Policy Document
To help you move from collecting your thoughts to creating your written policy document, they offer a companion “Social Media Policy Template” that provides sample language from a variety of organizations. This is designed to “help you to define the wording that makes sense for you based on what you filled out in the worksheet, and to think through the various permutations that are possible.”
If you are grappling with social media policy development, I highly recommend that you take a look at this Workbook and companion template.
You can download the free Nonprofit Social Media Policy Workbook - here.