Each week we curate posts and articles on relevant topics for associations, non-profits and membership organizations on Apricot Jam. Here's a look at some of our top picks this week.
Does Your Conference Education Have Preview Trailers?
Jeff Hurt (Velvet Chainsaw’s Midcourse Corrections) asks:
Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers?
David M. Patt (AEM) suggests, "Some people don't think there should be any member-only pages on web sites ... If you do include pages that only members can view, keep the following in mind..." Patt offers 8 Do's and Don't tips on how to keep your website open and accessible to promote your organization and "make new members and supporters feel welcome."
Donors Who Give Both Online and Off Are More Valuable
Joanne Fritz (About.com Guide) suggests:
Multi-channel fundraising is all the rage. Turns out the enthusiasm is warranted. CARE and Convio reported this week that their marketing study of dual-channel donors revealed that donors who give both onlne and offline give more.
Making People Cry Isn't a Good Nonprofit Mobile Strategy
Joe Waters (Selfish Giving) tells us:
"I write a lot about the important role emotion plays in cause marketing. If you don't lead with emotion, you're toast. I also talk a lot about mobile technology, which will be a key driver of cause marketing in the years ahead. But here's the rub: emotion and smartphones may not be a good mix."
Why Leaders Should Practice Forgetting
Kerry Stackpole (Wired4Leadership) tells us:
"When it comes to common knowledge, leaders have a lot to learn about forgetting. Why? Because forgetting is essential to finding new, innovative solutions to long running problems and challenges. It's way easy to reach into one's memory grabbing a solution that worked pretty well on a similar problem years ago. Guess what? It's probably not a similar problem in today's world. It probably won't fix it. It might even make it worse.
Want to read the full post?
If you'd like to read any of these posts or articles, visit the Apricot Jam topic page (e.g., Membership...) noted above or check out the "Latest Posts" page to view the most recently bookmarked items. This is just a sample of our Delicious collection of posts and articles on Apricot Jam. We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.