Are you using Facebook to attract new constituents or inspire people to action?
An Idealware survey that we reported on in 2011 – Using Facebeook to Meet Your Mission – found that over 80 percent of the organizations surveyed feel that Facebook is effective in:
- Increasing awareness of their organization
- Reaching more people
- Providing information to their constituents
- Enhancing relationships with their constituents
But as effective as it can be, Facebook continues to go through epic changes that can make it hard for many of us to keep up! While we’re not social media strategists, we do follow a number of non-profit subject matter experts so that we can keep our readers up-to-date on changes to social media that impact small non-profits and membership organizations. One of our key “go-to” experts is John Haydon. Not only does he write about, train and consult on social media for non-profits, he has now literally written (ok, co-authored) the book on Facebook!
Facebook Marketing For Dummies – by Paul Dunay, Richard Krueger and John Haydon, (Wiley, 2012) – is hot off the press and chock-full of strategies, tactics, and techniques that will help you leverage the Facebook community and achieve your social media objectives.
As Joanne Fritz (Guide to Nonprofit & Charitable Orgs at About.com ) notes, this book “is not specifically for nonprofits, but it does cover the basics of using FB whether you are a nonprofit organization or not. ...Facebook Marketing for Dummies takes you through the basics of setting up and customizing your organizational "Page" and provides a set of best practices. You'll also learn how to build your fan base, engage with readers, and incorporate your Facebook marketing with your other communications tools.
You don’t have to be a Facebook “Dummie” to find this book helpful. It is “designed to be a modular guide,” so it offers basic “how-to” information for Facebook newbies or can act as a resource for marketing tips and strategies based on the authors’ “trials and tribulations.”
Check it out: you can download a free chapter of Facebook Marketing for Dummies here.
Converting Facebook Page for New Timeline – John Haydon Video
It’s a good idea to have a guidebook at hand to keep up with Facebook. In fact, as you’re probably aware, there is another major change coming to Facebook soon. As of March 30, 2012, all Facebook Pages will be upgraded to the new Timeline layout.
To help meet the deadline of March 30 to upgrade your layout for the new timeline, John Haydon has created a video that offers step-by-step instructions on how to:
- Switch your Page over to preview mode
- Add a cover image to your site
- Change your main avatar picture
- Rearrange tabs
- Change photos for custom tabs
- Deactivate (or not) messaging
- Cleaning up your timeline
You can watch John Haydon's video tutorial: How to Convert Your Facebook Page Over to the new Timeline Layout - here.