How do you operationalize inspiration? You enable individuals - such as Board members and other volunteers - to share their inspirational messages. But John Haydon, social media strategist (and co-author of Facebook Marketing for Dummies), suggests that many organizations are letting technology create “false hurdles” that prevent them from sharing this inspiration.
In a short video that Haydon recently posted - Technology Should Serve Inspiration, Not the Other Way Around - he offers advice to help organizations take advantage of the inspiration in their organization while making sure that technology doesn’t get in the way - creating “false hurdles.”
Haydon offers a case example of a board member who was identified as the perfect person to represent an organization on social media platforms (e.g., Twitter, Facebook, etc.). But this individual wasn’t comfortable using the social media dashboard technology that the organization wanted him to use, so his message wasn’t being heard. Haydon suggests that in cases such as this, organizations need to find solutions - such as allowing the person to post to Facebook via email - a medium with which he was familiar and comfortable. This resulted in the board member posting messages that were inspiring and meaningful - and worked well for the organization.
While this sounds like such a common sense solution, as one of the comments to Haydon’s video suggests, “it’s so easy for technology to squash inspiration.” We have to remember that we can’t expect everyone to be social media saavy or comfortable in every medium.
Haydon suggests the message here is that “if someone in your organization is truly inspiring, work to find a technology solution that works for them - like email or texting - so that technology doesn’t become a hurdle.”
Tips to Help you Get More Social
If this is the year your organization is planning to “Get More Social,” follow Haydon’s advice and try to remove any technology hurdles that might impede your ability to get your message out.
You can watch John Haydon’s video - here. Photo source: LSE Library - flickr photostream