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Reflections on Membership in 2011

Happy New Year!

Along with projecting the trends that are predicted for 2012, it’s always interesting to take a look back at some of the hot topics that resonated with our association and membership audience in 2011.

4 Top-rated Posts on Association Jam in 2011

We've gathered the Top Four posts in the Membership category that were posted and voted up at Association Jam (a community forum for association, non-profit and membership managers, staff and volunteers) in 2011: 

Is There a Membership Gene? 

bу Tony Rossell (Membership Marketing Blog)  

The future of membership is often debated in associations, non-profits and local communities. Is membership a concept that’s time has passed and we are looking to a societal future of “bowling alone”? Or is membership and association with others something that is at our core as humans? 

Getting More Players on the All-Star Team 

bу Jeffrey Cufaude (Idea Architects) 

We're not going to cultivate the next generation of All-Stars if our commitment to diversity and inclusion doesn't go much beyond posting open calls on listservs or turning to the usual suspects we already know, no matter how qualified they may be. The time to act differently has long passed. 

Who's Driving the Bus? Tips on How to Become a Member-Driven Association

bу Carolanne Moutinho (Association Resource Centre)  

If your association had a shape, what would it be? Here are some insights on the typical association structure and how you can re-work it to put your members in the driver's seat.

Myths about Member Engagement  

bу Anna Caraveli (The Demand Perspective)

In the a recent Harvard Business Review article, Rosabeth Moss Kanter writes that Great Companies Think Differently, largely because of their long-term, holistic views of customers. The same can be said about associations and their view of engagement. Effective engagement is a long-term, developmental process whose purpose is not only to keep members but to constantly deepen the association’ s relationships to them and its own capacities for market knowledge and innovation.

You can also check out the Best of Wild Apricot Blog to find out the top-rated posts on our blog in 2011!

Top 3 Membership Trends Survey:

If you haven't participated yet, please take our brief, 3 question online survey –  “Top 3 Membership Trends.” We want to find out what you're predicting for membership organizations in 2012.

Take the survey  - here.

What was your membership "aha" moment in 2011?  Let us know in the comments below.

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Monday, 02 January 2012 at 12:12 PM
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