A recent Pew study reports that 66% of online adults use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. And while “roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites…14% of users say that connecting around a shared hobby or interest is a major reason they use social media.”
What does this mean for associations, non-profits and membership organizations? Well we now know that folks are online - sharing information and recommendations about common interests. And research has confirmed that your members or supporters are social networking and are very likely - regardless of their age - on Facebook - are you?
Can Facebook help you meet your mission?
Should you be on Facebook and can it help you raise awareness, recruit members and promote your mission? Back in June, we wrote a post - Are Non-profits Seeing Results on Facebook? - about an Idealware study that found that that over 80 percent of the organizations surveyed feel that Facebook is effective in:
- Increasing awareness of their organization
- Reaching more people
- Providing information to their constituents
- Enhancing relationships with their constituents
Helpful posts on Facebook from Association Jam
If your organization is just getting started on Facebook, here is a round-up of some blog posts that were recently posted on AssociationJam.org that offer practical “how-to” advice:
Want more help with Facebook?
For help in adding the Facebook "Like" button and other social media widgets to your Wild Apricot website, check out this Help Page.
If you are not a Wild Apricot membership management software user, you can check out the Like Button page on the Facebook Developers site - for step-by-step instructions.
In addition, you might want to visit the Non-profits on Facebook page where you can check out their Pages Manual, Quick Tips and Non-profits Guide.
We hope this information helps you in your quest to be "well-liked" on Facebook.