Stumble Upon – “a discovery engine (a form of web search engine) that finds and recommends web content to its users” (Wikipedia) – has now launched a new program to “help non-profits increase awareness and site traffic.”
Initially launched with a campaign for the World Food Program, Stumble Upon is now making this program available to more organizations. An AdAge blog post announcing the launch, quotes Marc Leibowitz, VP-business development and marketing, for StumbleUpon as saying:
"we thought about how we could help nonprofits get discovered. That's one of the biggest challenges nonprofits have -- how do they generate awareness which results in people lending their time or money or other resources to help them reach their goals. …The idea behind this program is the same as the idea behind the paid version of Paid Discovery: introducing people to organizations that they might not even have known to look for. …
In announcing this new initiative on their official blog, StumbleUpon notes that “in an effort to help causes like the WFP more regularly, StumbleUpon is excited to announce a new program called Stumbling for Good. Each month, we will donate Paid Discovery credit to three non-profit organizations to help spread the word about their cause.”
How can you stumble for good?
There isn’t a lot of information available yet on the StumbleUpon website, but the AdAge post notes that they plan to run campaigns for three non-profits each month that its employees are passionate about as well as from non-profits that approach their company. Their launch blog post suggests “if you know of a non-profit organization that does great work, feel free to recommend them for the Stumbling for Good program by emailing firstname.lastname@example.org."
We’d love to hear more about this new initiative – so post a comment below if your organization is involved in this program or you have personally participated in a Stumbling for Good program.