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Online Giving Update

According to the Network for Good, 2011 started out strong - with overall online giving up in both Q1 and Q2 of 2011 compared to the same time last year. Their Q1 & Q2 2011 Update* to their Online Giving Index, released in August, offers some interesting insights and trends to watch. For example, it’s interesting to look at the breakdown of the proportion of donations coming from charity websites (generic and branded), portal and social giving from one quarter to another (see figure below).  

*This update includes “trends and analysis on $55 million in donations to more than 20,000 charities through the Network for Good platform” during Q1 and Q2 of 2011 - including donations to Network for Good’s nonprofit customers through their own websites and donations to other nonprofits through 25 corporate partner websites and Network for Good’s giving portals.

Highlights from the Q1 & Q2 Update include:

  • Overall giving increased for both Q1 2011 and Q2 2011, compared to the same periods in 2010.

  • Charity Website giving saw mixed results across the first half of 2011, compared to the same period in 2010.

  • Charity Websites with branded donation pages achieved 5x more donation dollars, on average, than sites with generic donation pages.

  • Disaster giving for Japan tsunami relief was a primary driver of Portal Giving in Q1 2011.

  • Social Giving increased for both Q1 2011 and Q2 2011 compared to the same periods in 2010 due to a mix of disaster-related and personal fundraising campaigns.

You can download the Q1 & Q2 2011 Update from Network For Good - here.


 


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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Friday, 26 August 2011 at 9:00 AM
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