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Top Posts on Association Jam for July, 2011

Each month we highlight the blog posts and articles that received the highest votes on  Association Jam - a community website that offers a forum for association, non-profit and membership managers, staff and volunteers.

In July, the top-rated posts were about time management, technology for tracking influencers and blog measurement. Posts in the membership, fundraising and leadership  categories also ranked high. Here’s a look at the most popular links in each “AJam” category – in order of votes – for the month of July 2011:

Technology:

Find the Influencers Who Matter Most to You

Shonali Burke | SocialBrite.org

There’s a lot of discussion these days around influencers. With the proliferation of social media, it’s no longer just about generating the conversations online, but now it’s also about who’s talking about you and what they’re saying. It can be helpful to keep tabs on those influencers so that you can engage with them, as well as get feedback on your work. This is where Traackr comes in. I received a three-month trial of the system and have been using it to gauge traction for the Blue Key campaign.
 

Other:

10 Time Management Tips for Nonprofit Communicators 

Gayle Thorsen | ImpactMax

If there’s one thing I’ve learned as a consultant (and a former nonprofit communications director), it’s how incredibly busy nonprofit communicators are---always. There don’t seem to be peaks and valleys, it’s all just climbing, climbing, climbing.Nonprofit communications professionals are pulled in 17 different directions at any given moment, and it can feel like you don’t have much control over your day. Pretty soon you find yourself working at home in the evening just to stay afloat.
 

Leadership:

How To Establish A Brand: Successful Brand Strategy

Phillip Davis | Sourceecommerce

Most business owners know enough about the power of effective branding to know they want it -- they're just not sure what "it" is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy.

  

Social Media:

Some Thoughts on Measuring Blogging Success
 
Andrea Berry | Idealware

"I know your research found that organizations didn’t get many comments. But is that the measure of success we should use? Thought it was an important question, so I am sharing my answer with all of you too! Here goes...
 

Membership:

Frequency of Communications 

Kevin Whorton | Association Marketing Insights  

Many associations ask themselves a basic philosophical question regarding the appropriate frequency of member communications. We've also discussed this many times in ASAE Idea Swaps and of course there is no one right answer, but the conversations have been consistently enlightening, particularly from my dual perspectives within associations and large non-profits. In our old study, which was not scientific -- only 150 organizations participated -- there were striking differences in frequency of contact.
 

Volunteers:


Five Tips for Making Your Volunteer Program Part of Your Brand 

Michael Nealis | Hands On Blog

A logo is something that is easily recognizable while a brand is something that permeates everything that your organization does. Your brand is even part of your volunteer program. ... Being able to demonstrate how each volunteer position supports the organization’s goal makes them more attractive to volunteers who support your organization’s mission.


Fundraising:

Nonprofit Newsletters That Raise Money

Pamela Grow | PamelaGrow.com

When the Mabee-Gerrer Museum of Art’s latest newsletter landed in my mailbox last week I shouted “yes!” and immediately contacted their Director of Development, Tonya Ricks to ask about featuring their piece in an upcoming article. ...I interviewed Tonya about the changes the museum made to their quarterly newsletter – and the results! If you’re thinking of your organization’s print newsletter solely as a communications or stewardship piece, think again.

Events:

Why Your Event Needs To Increase Its Social Media Monitoring

Jeff Hurt | Velvet Chainsaw's Midcourse Corrections

The majority of conference and event organizers are not monitoring social media. Are you?
According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers. Event organizers are overlooking a lot of unused, ripe, low-hanging fruit by not monitoring social media.

Do you have something to say to Associations?

If you’ve got a stand-out blog post, article, presentation, video, or other online resource to help associations and non-profits be more effective, we invite you to submit your links to AssociationJam.org and vote for your favorites. Follow @associationjam on Twitter to see which stories make it as #ajam front page news!



 

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