Here are five research reports, white papers and e-books that I’ve found in my recent web travels that might offer some insight for non-profits, associations and other membership organizations.
Recently Published Reports:
1. Pew Research: Smartphone Adoption and Usage
If you’ve been wondering if your fundraising or membership campaign should include mobile, you may want to check out this recently released report from the Pew Internet Project. The report finds that:
- One third of American adults – 35% – own smartphones.
- 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone - that translates into 35% of all adults.
- Mobile phones are a main source of internet access for one-quarter of the smartphone population.
- 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day.
- When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.
- While many of these individuals have other sources of online access at home, roughly one third of these “cell mostly” internet users lack a high-speed home broadband connection.
You can view this Pew Research report - Smartphone Adoption and Usage – online here.
2. 2011 NTEN Community Survey Report
The Nonprofit Technology Network (NTEN) conducts an annual Community Survey to find out about the individuals and organizations in the NTEN community and how these individuals and organizations use technology in their work, gauge the impact of NTEN programs and services on their professional development and their organization’s missions, and track trends in the nonprofit technology community over time.
Key Findings from the 2011 Survey:
- The gap between NTEN Members and Non-Members is significant in relation to the Tech Adoption level of their organization in comparison to the nonprofit sector (Members are nearly 10% more likely than Non-Members to be on the Leadership end of the adoption spectrum.)
- NTEN continues to see that Technology Leader Organizations can come from all organizational sizes, suggesting that budget is not a direct factor for technology leadership.
- The fastest growing constituency is Fundraising/Development Staff, increasing more than 2% compared to last year.
- Security is the top consideration for organizations in the NTEN community when considering Cloud technology solutions.
- The perceived importance of technology for organizational work in various departments has increased in all areas, with Administrative work seeing the biggest increase, compared to last year’s survey.
You can download a PDF of this NTEN report here.
3. From Fundraising to Resource-Raising
Caroline Beaumont conducted practice-based research into how resources in-kind are being used as well as attitudes towards resource-raising amongst fundraisers and other sector professionals. The result is this UK-based report that “explores the issues that make resource-raising particularly effective for an organisation along with a range of detailed case studies.”
What is resource-raising?
Beaumont found that resource-raising or “in-kind gifts” accounted for 4.3% of total fundraised income (in 2008/09) reported by the top 500 charities. And this trend appears to be growing, since she found that “just under half of the 76 charity professionals surveyed expected to be working more with resources in-kind over the next year, due to increased demand from their organisations and an increase in the potential supply from supporters.”
The research report includes:
- What does the market for resource-raising look like?
- Experiences of raising donated resources (types of goods & services offered)
- An insider‟s view (7 case studies)
- Making your charity a resource-raising powerhouse (a guide to resource-raising strategy development)
You can download an Executive Summary or the full report – From Fundraising to Resource-Raising – from the Clore Social Leadership Programme website.
Thanks to Jono Smith’s (Event 360) post -- In-Kind Donations: What’s Your Strategy? – where I learned about this study.
4. Donor Stewardship: Making Virtual Friends for Life
In their overview of their White Paper, Donor Stewardship: Making Virtual Friends for Life, Amergent asks the question: “how do you get more of your current donors to re-invest in your mission each year?” The answer is “good donor stewardship in every channel” - but what does that entail? After analyzing millions of gifts to nonprofit organizations, they discovered consistently improved results from effective multi-channel stewardship and have documented some their findings in this White Paper, which include:
- Donors who make a 2nd gift in their first year are twice as likely to renew.
- Direct mail donors who have trusted you with an email address have an average donor value that can be 150% higher than similar donors who have not.
- Online donors deserve your time and attention… and your direct mail.
They also offer suggestions on how to:
- audit your website - just as you would test a control email package – to enable effective multi-channel relationship and giving
- ensure web visitors can find your donation page
- offer easy-to-use, uncomplicated donation forms
- thank donors online
To download a copy of this Amergent White Paper, you can sign up here.
5. The Online Fundraiser’s Checklist 2.0
This is an updated version of the Checklist that Network For Good published last year. This new version covers not only online fundraising basics (like Web design and donation form etiquette) and email out reach to-dos, but also includes the third leg of your online fundraising stool: event management.
This guide offers10 checklists that cover:
You can sign-up to download this Network for Good Checklist here.
- Website home page
- Donation form & tools
- Online outreach writing
- Building an email list
- Email Marketing
- Thank-you Programs
- Planning an Event
- Event Invitations
- Marketing an Event
- Event Follow-up