Wild Apricot Blog

View: Tags  |  Archives

Sign up to have the latest blog posts sent straight to your inbox!

    or RSS feed:  

Are Non-profits Seeing Results on Facebook?

Have you ever wondered whether other organizations are finding Facebook effective? Idealware conducted a survey of the staff of 505 non-profits in February to find out if they are actually seeing results on Facebook. And now their report: Using Facebook to Meet Your Mission: Results of a Survey is available.

Is Facebook effective in attracting new constituents or inspiring people to action?

The Idealware report suggests that “Facebook is more likely to succeed in attracting constituents that require a lower level of commitment.” For example:

  • over 70 percent reported positive results in attracting new event attendees

  • 40 percent reported success converting Facebook fans into donors or volunteers

  • 70 percent saw a significant increase in traffic to their websites

  • 66 percent saw an increase in people taking some noticeable form of action, like signing a petition

  • 29 percent saw an increase in donations

How effective is Facebook at raising awareness?

The report notes that over 80 percent of the organizations surveyed feel that Facebook is effective in:

  • Increasing awareness of their organization (although respondents did not see a notable increase in new constituents)
  • Reaching more people
  • Providing information to their constituents
  • Enhancing relationships with their constituents

For all of the details and interesting insight into whether Facebook is effective in:

  • Reaching New Constituents
  • Driving Traffic and Attractions
  • Engaging Existing Constituents
  • Increasing Awareness and Information

you can download the Idealware survey report here.

Get a Special Report on Simplifying Membership Management

Enter your e-mail and receive this special report in your inbox.

Stop duct taping your organization together.
Learn how Membership Management Software can do the heavy lifting for you.

Get a special consumer guide on how 14,182+ organizations stopped doing things manually in your inbox.

Escape from Excel Hell!

Stop duct taping your organization! Learn how membership management software helps you do a lot more with less.

Get a special consumer guide on how 14,182 associations, clubs and nonprofits stopped doing things manually in your inbox.

Thank you!

We will be emailing you your copy of "What is Membership Management" shortly.

As a bonus, we'll be in touch with regular updates on topics of interest to small associations, clubs and non-profits.

We hate spam, and promise 100% privacy.


  • brianbrian

    brian said:

    Interesting report, I'd say the above findings closely mirror our experience with http://facebook.com/forgottenvoices

    Tuesday, 14 June 2011 at 9:05 AM
  • Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Brian: Thanks for sharing your perspective.  While the report may only serve to confirm our hunches, it's interesting to see the aggregated survey results.

    Tuesday, 14 June 2011 at 9:26 AM
  • JenniferJennifer

    Jennifer said:

    Good info here Lori, though not surprising. The awareness-generating, engagement-facilitating properties of social media platforms, including Facebook, make them a perfect fit for NPOs who aren't as focused on sales as a for-profit company might be. Still, as the data shows above, this increased awareness can certainly translate into increased donations. There's some similar info in this whitepaper on social media for NPOs, which includes a case study on a national non-profit organization who successfully used Facebook and other platforms to increase website traffic, awareness, and other metrics: http://bit.ly/iAqyIb

    Wednesday, 15 June 2011 at 1:26 PM
  • Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Jennifer: thanks for sharing the white paper.

    Thursday, 16 June 2011 at 5:27 AM
Sorry, this blog post is closed for further comments.
Membership Software - Wild Apricot For sales and support questions,
schedule a callback
Not a big talker?
email support@wildapricot.com
Wild Apricot Inc. 144 Front Street West Suite 725, Toronto, Ontario, Canada M5J 2L7