This month’s Nonprofit Blog Carnival, hosted by Jason Dick at his A Small Change blog, is about Handling Objections. But while Jason is interested in objections non-profits hear from reluctant donors, I’d like to find out what membership-based organizations (associations, clubs, etc.) are hearing in membership drives and renewal conversations.
A while back there was a lot of online chatter about the value of membership and how the social web – that offers information and networking – is challenging the role that associations play along with members’ needs and expectations.
And I recently read an interesting blog post by Andrea Pellegrino (connectionpower) suggesting that associations need to learn to listen, recognize and communicate value using the “authentic voices of their members… since buying decisions - including membership - are most strongly influenced by the experience and opinions of peers.” Pellegrino feels that associations are not really listening, even though she believes their members are clearly telling them what they value and need.
What are your members telling you? What kinds of objections do you hear when you are trying to recruit or retain members? What responses and techniques have you used to overcome them?
Please leave me a comment below so I can incorporate the Wild Apricot blog readers’ insights and perspective into a blog post for the June Nonprofit Blog Carnival on handling objections.