Here is a round-up of recently launched reports and resources that are available free of charge.
NTEN Benchmark Reports:
NTEN recently released the following benchmark reports that might be of interest to non-profit and membership organizations:
NTEN recently released the "Nonprofit Social Network Benchmark Report". This is the 3rd annual survey - sponsored by NTEN, Common Knowledge, and Blackbaud - and it offers insight provided by more than 11,000 non-profit professionals who participated in this year’s survey.
Highlights of the report include:
- Nine out of 10 respondents (89%) report having a presence on Facebook in 2011.
- Nonprofit industry sentiment toward social networks remains very positive with 4 out of 5 (82%) nonprofits indicating that they find their commercial social networking efforts valuable.
- The community size of nonprofit house social networks (HSNs) is on the rise with an average of 5,967 members in 2011, a 70% increase year-over-year.
- Over half (55%) of nonprofits who have a house social network report that the role of their community is for Program and Service delivery, eclipsing Marketing (49%) for the first time as the primary purpose for charity house network.
Download the 2011 Nonprofit Social Network Benchmark Report
2011 eNon-profit Benchmarks Study
This is the 5th annual study of “online messaging, fundraising
and advocacy metrics for nonprofit organizations” co-authored by NTEN
(Nonprofit Technology Network) and M&R Research Labs. This year, the
study is based on data collected from 40 nonprofit organizations and
analysis of social media (Facebook & Twitter) and text messaging
programs as well as email messaging, which was analyzed by sector and
list size (Small, Medium & Large).
Some of the report’s key findings include:
- The growth in online fundraising for most sectors remained slow,
reflecting the slow economic recovery in 2010. In general, increases in
the number of online gifts – up 7 percent year-over-year – drove what
growth there was.
- The exception: The International sector, which saw an enormous 163
percent increase in dollars raised, largely due to 2010’s emergencies
from Haiti to Pakistan.
- There’s still tremendous room to grow on Facebook and Twitter: On
average, nonprofits had just 110 Facebook fan page users and 19 Twitter
followers for every 1,000 email subscribers.
Idealware - Donor Management System Workbook
Do You Need A New Donor Management System?
Just as Wild Apricot published our 3-part blog series on Membership Database Selection, Idealware, in partnership with TechSoup, launched the Do You Need A New Donor Management System? Workbook.
Do you have doubts about your non-profit’s current donor management system? But, as Idealware asks, “how do you know if you should switch, or stick with what you have?" They’re hoping the Step-by-Step Decision-making Workbook will walk you through the process of assessing your needs, comparing them to what you have, and determining the benefits — and the costs — of moving to a new system.
However, the folks at Idealware also note that this Workbook “doesn’t include everything you’ll need to assess your needs and pick a new system — instead, it concentrates just on the title question: Do you need a new donor management system? ...It’s not designed to help you decide which specific system to move to - although it can help you start your thought process - but whether you should change systems at all.”
They suggest the Workbook can help you “think through where you’re going with your donor management strategy, and then what you need and what you have in terms of donor management features. Use this worksheet to think through how you are currently using your donor management system, and what you might need as your strategies evolve over the next two years.
The Workbook offers help with determining “Where Are You, and Where Are You Going?;” What Other Constituents You Need To Track;” “Talking to Your Vendor or Consultant;” and “Making Your Decision.”
Here is a link to the “Do You Need a New Donor Management System?” Workbook PDF.