Membership Knowledge Hub

Is your organization using Google for Nonprofits? On March 16, 2011, Google launched their latest version of this program which offers several new benefits:

• Instead of applying to each Google product individually, you can now sign up through a one-stop shop application process.
  
• If approved, you can access their suite of product offerings designed for nonprofits, including up to $10,000 a month in advertising on Google AdWords to reach more donors; free or discounted Google Apps; and premium features for YouTube and Google's mapping technologies to raise awareness of your cause.
  
• This program is now offering enhanced online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.

If you want to check out Google's launch blog post - which offers information on the enhancements as well as video clips demonstrating how organizations, such as Direct Relief International have raised more than $1 million using Google AdWords; and Samasource has saved tens of thousands of dollars using Google Apps - visit the Google for Nonprofits blog.

What does this mean for your non-profit?

For insight into what this latest Google enhancement might mean for your non-profit or membership organization, here are links to some non-profit industry expert bloggers who offer their opinions on this subject:

• Kivi's Nonprofit Communications Blog: What Google Has For You
• Beth Kanter's Blog: Google Launches Google for Nonprofits
• Influential Marketing Blog: What You Should Know About Google for Nonprofits

More on Google?

If you are new to Google docs and want to check out what's generally available, Rebecca offered a post, 20 Great Google Docs Templates for Non-profits, a while back that offers suggestions about templates for infographics, meeting minutes, event feedback and much more.

Is your non-profit or membership organization using Google for Nonprofits?  Share your views, tips and success stories with us.