To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.
Ebook for Nonprofit Communicators
Network for Good has just launched a useful new ebook writtten by nonprofit marketer Kivi Leroux Miller, Big Impact in Small Spaces: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates.
Bonus: Fundraising Webinar
When you fill in the brief form to request the ebook, you’ll get bonus access to a recorded Nonprofit 911 training webinar, The Final Word on Year-End Fundraising - 5 Things You Can Still Do to Boost Your December Income, plus a transcript and PDF of the slides for the webinar to download.
Nonprofit Fundraising Research Report
The Nonprofit Research Collaborative has just released released a report on the state of nonprofit fundraising, based on data collected from 2,356 public charities and 163 private foundations who participated in an online end-of-year fundraising survey conducted between October 19 and November 3, 2010.
Technically, we’re in a recovery. We are beginning to see some positive signs. But despite that, giving still has a long way to go to return to the levels it was at three or four years ago.
~ Patrick M. Rooney, Center on Philanthropy at Indiana University
You’ll find a good summary of this report highlights at NonprofitTrends, or you can download the full report from Guidestar or the Foundation Center (PDF).
The Nonprofit Research Collaborative is a coalition of the Center on Philanthropy at Indiana University, GuideStar USA, the Foundation Center, the Urban Institute’s National Center for Charitable Statistics, the Association of Fundraising Professionals, and Blackbaud.
Social Media Guide for Nonprofits
Finally, from Bridgespan comes Getting Social Media Right: A Short Guide for Nonprofit Organizations (download the PDF here). This “evolving but experience-based guide to using social media effectively” was developed with survey input from more than 136 nonprofits, as well as the advice of social media experts such as Beth Kanter and Craig Newmark.
Bonus: Supporting Documents and Data Set
The full data set (purged of any identifying information from the contributing nonprofits), survey, and framework are all available for download as well.
What new resources have you discovered recently that can help nonprofits learn to communicate and fundraise more effectively?