Technology in the Arts has just released a well-researched and well-written review of the legal issues surrounding the use of video footage, Social Media, Video Footage, and the Law: What performing arts managers need to know. It’s a timely publication, too:
Arts marketers work with rapidly changing technologies on a daily basis. Therefore, they must know how current laws and emerging legal trends will affect their online marketing plans and be prepared to advocate within their organizations for obtaining distribution rights.
The free whitepaper is not intended to replace the advice of a good lawyer, of course – if in doubt, ask a professional. It does, however, provide a very useful summary of copyright issues around online video, including the widely misunderstood concepts of fair use and public domain.
You’ll also find a list of do’s and don'ts, a list of union websites where arts professionals can learn more about “current regulations on new media, what the unions are allowing other organizations to do, royalty amount information, and more,” and examples of how arts organizations are using social media and online video to reach and build their audiences.
As the author, Amelia Northrup of the Center for Arts Management and Technology, notes: “Building audiences with performance footage is wonderful... but the benefit is nullified when your efforts cause a lawsuit from the composer!”
Social Media, Video Footage, and the Law (PDF) is aimed primarily at arts organizations in the United States, but other types of non-profits in other jurisdictions will find it useful as well. it provides a solid foundation for understanding the copyright implications of online video posting, and the legal issues you’ll need to consider before sharing your own or others’ video footage online.
Photo: Martin Fisch marfis75