Everyone wants their association to grow. Your desired growth might
be increased membership, but it might also be outreach for donations,
engaging volunteers, or other types of growth. The problem is, how do
you communicate to current and potential members to achieve that growth?
What can you do to make sure that the message you're sending is doing
the most to help you achieve your association's goals?
Member communication is the key!
Here is a list of 10 articles tackling precisely this issue that were recently voted to be published on Association Jam:
1. Single Channel Communication is Dead
The best way to make sure your message is heard is to send it out
in multiple ways. In this article, Steve MacLaughlin explains why.
2. Tactics---Step 4 in strategic communications planning for nonprofits
You might have a great message, but if your channels of communication
or timing are off, you'll lose maximum exposure and effectiveness.
3. Using Social Media to Build Volunteer Communities
Are you wondering how online tools can enhance and accelerate
community building to sustain volunteer engagement? This article takes a
look at ways to recruit, retain, and recognize volunteers through
social media outlets.
4. Creative commons and facilitating mashups to spread your ideas
Using content licensed through Creative Commons is a great way to get
attention. By using CC licensed content, you can creatively spread your
association's message; or, if your own content is licensed, who knows
where your message will go! Read on to see some mash up examples.
5. Banned! How a Client Got Blocked from Sending Newsletters...and How You Can Avoid the Same Thing Happening to You
Digital newsletters are an effective form of communication...if you
do it right. The last place your message will be seen is in someone's
spam inbox! This article can help you avoid the spam-trap.
6. Galas That Raised Over $1 Million: How They Did It
An interesting look at high-end fundraising galas, with tips on how to build your message before and during your event.
7. Copywriting For Social Media
Just because your kids can do it, doesn't mean you don't have to
think about your message when you're using social media platforms like
Facebook and Twitter. This former advertising agency employee gives tips
on how to adjust your copy for these modern channels of communication.
8. 5 things not to do to improve your fundraising copy
Still not sure how to improve your message? Make sure you aren't doing any of the things on this list!
9. To Give or not to Give: Members of Associations Waiting to be Asked for Donations the Right Way, New Study Finds
Looking for donations? According to this study, the success or failure of your campaign may lie in the way you ask.
10. 10 Ways to Appeal to Generation Y Donors
Kids today DO want to make a difference: you just have to adjust
how you reach out to them. 10 great tips for creating a message that
will be heard by today's youth.