Are you looking for a way to help your website visitors easily find relevant related information online? The folks over at ReadWriteWeb have just added a great new search feature to their site, courtesy of Apture.com.
When you highlight any word, phrase, or even a part of a word on any page on the website, a small “speech bubble” appears with the word “search”; click on that, and you’re given a small window with articles, videos, and images that are directly related to the highlighted term.
Here’s how Apture explains its key benefits:
Web users today demand more than today’s “flat” pages. Users’ attention are shifting to sites that fulfill their curiosities with engaging, media-rich experiences. Apture makes it easy to bring your website to life by quickly integrating rich media from all around the web, so your readers can see, hear, feel and understand the topics you write about. Finally, Apture keeps visitors on your site and increases the amount of time people spend there, by allowing users to browse content without leaving the page.
And if your nonprofit’s primary goal is to raise awareness of your issue or cause, this could be an extremely useful tool from that perspective, too.
Apture is free for websites with fewer than five million page views per month.
For more information, see the FAQ at Apture.com.