Have you seen the new video from CanadaHelps? It’s a quick four minutes packed with stats on online giving with a Canadian focus, and the numbers make a compelling case for fundraising by way of your nonprofit’s website.
For example, did you know...?
- 30% of all giving online comes from Generation X, born 1962-1980; 15% from those born after 1945; and 52% from Baby Boomers (born 1946-1962).
- 1 in 5 visitors to a nonprofit website go specifically to make a donation.
- The cumulative 5-year value of a donor (acquired offline) who started giving in 2004 is $86 – but that value is $237 for donors acquired online.
- 26% of offline donors describe themselves as loyal to the causes they support – compared to 41% of online donors.
And did you know, the Number One reason why people give is... well, watch the video to find out!
CanadaHelps is a public charitable foundation whose mission is to help registered Canadian charities raise funds online. Check out their MyCharityConnects webinar series, free online workshops on technology and fundraising topics for employees, volunteers and board members of Canadian charities and nonprofits, and follow @canadahelps on Twitter for a stream of links for nonprofits on topics related to online fundraising and social media.