Smart Meetings magazine examines the meetings industry and features the latest industry trends, corporate event planning, emerging technology, and personality profiles. This month for their online case study, Smart Meetings is featuring an interview with our 'Noisy Apricot' Jay Moonah on the impact of social media for associationsand other membership-based organizations. Here's an excerpt:
Q: How would you recommend that an association delve into social media?
A: Find out if and where your members are interacting. Tell them that you are setting up an account and ask them what they want and what would be the thing that would serve them the best. Start small and find the thing that will resonate with your membership and really work for you. Start to look at what other platforms can do for you. Maybe you like a certain platform and you want to steer your members or potential members in a certain direction, you have to establish yourself. For a lot of the customers the idea of maintaining many social media platforms is daunting, so do not over extend your resources. There are a lot of great tools if you are managing multiple sites and you can post to both platforms, but you are still splitting your attention in two places—especially if you want to see what other tools are out there and what other people are saying. We talk about a lot of that on our blog. I don’t think anything replaces a good strategy and a good commitment. If you can do more, do more.
To read the complete article, check out SmartMeetings.com.