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Case Study: Using Website Builder Software and Social Media to Create a 'Chamber of Commerce on Steroids' - Peninsula Shops

A dynamic community web portal is leveraging social media and easy website builder software to promote local business in the San Fraincisco Peninsula.  The brainchild of Jason Sutherland, PeninsulaShops.com demonstrates how simple it is to create and operate an interactive website that can drive both web traffic and in-person sales.

The 67 businesses with bricks-and-mortar establishments in the two-dozen towns just south of San Francisco comprise what Sutherland describes as a "chamber of commerce" on steroids.  "We engage and educate shoppers about the great mix of retailers available to them from Daily City to Mountain View, from the inlet of the San Francisco Bay to the coast side," he says.

Sutherland is using Wild Apricot as a key part of an innovative web marketing and social media strategy.  For example, using a combination of social networking sites along with website and email updates, Peninsula Shops ran a "Twitter Treasure Hunt" in November of 2009 with gift certificates and products from the retail members as prizes.

"The Wild Apricot platform enabled me to push content not only on our web site and email, but  also through social media channels," said Sutherland. "We embedded our home page with widgets so that once we tweeted a clue on Twitter or posted news on Facebook it was dynamically published on PeninsulaShops.com."

To learn more, check out the full Peninsula Shops Case Study.


Wild Apricot is dedicated to providing member management software that helps small associations and nonprofits maximize their valuable resources and time.  If you're interested in sharing your story with the Wild Apricot community, please send an email to Jay Moonah at jay@wildapricot.com.


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