Wild Apricot’s Social Community Embraces Contest Launched by Membership-Management Software Provider
TORONTO, On. (December 8, 2009) – Wild Apricot’s community has spoken and "Fuzzy" is the name chosen by Facebook fans who noodled over 51 name ideas and voted for their favorites during the first Facebook contest staged by the web software provider for small nonprofit organizations. During its month-long run, the “Name the Apricot” Contest attracted more than 300 Facebook fans and creative wordsmiths to the Wild Apricot Fan page at www.facebook.com/wildapricot.
The Name the Mascot contest winner is Priscilla Christian, a web designer and developer from Southern California. Her “Fuzzy” submission received the most votes among the finalists selected by a panel of judges who whittled down the 51 submitted names to five. Christian wins the grand prize, a Flip Video Camera customized with the newly named Fuzzy Apricot image.
“Our friendly mascot has been nameless for three years now, and we believe Fuzzy is the best name – and the most fun name -- for our Wild Apricot Mascot,” according to Jay Moonah, head of marketing, Wild Apricot. “Apricots aren’t quite fuzzy like peaches; but our Apricot is warm and fuzzy, which is how our association and non-profit customers view our company,” he added.
Moonah says Wild Apricot’s foray into Facebook contests, combined with its commitment to crowdsourcing -- encouraging customers and other community members to influence our software development – is a formula for success.
“Our contest helped us enlist 300 followers to our Facebook Fan page, which is a 600% increase over the 50 fans we started with one month ago,” said Moonah. “We’ve also boosted traffic to www.wildapricot.com, and formed deeper connections with customers, who responded by spreading word on their own Facebook pages,” Moonah added.
In addition, Wild Apricot customers shared over a dozen highly complimentary wall posts on Facebook praising our software and our customer service.
“That was one of the best bonuses for our company,” said Moonah. “We didn’t solicit their feedback, and yet these fans went out of their way to send us kudos, which is a testimony to how hard we work to please our customers,” he added.