In June 2009, Nielsen reported nearly 21 million unique visitors to Twitter.com. In 2010, eMarketer predicts, 15.5% of all US adult Web users will be there. How can a small nonprofit organization, with limited time and resources for social media, find the right people to connect with in that microblogging crowd?
Try your TPS!
We've talked before about Advanced Twitter Search and some third-party tools to help you find local people on Twitter — now the free Tweet Positioning System (from CrumpleItUp.com) makes it more interesting (and even easier) to find local people on Twitter, specifically those who are talking about topics relevant to your cause.
Take a look:
TPS, or the Tweet Positioning System, is a geo-location filter for conversations and mentions on Twitter. The tool not only helps you find people talking about you, your company, or the topic you’re most interested in, it locates those individuals on a map and lets you filter out the conversation by location.
You can search Twitter right from the Tweet Positioning System homepage, or check out their FAQ for more details on the tool's features.
Yes, it's free.
What you think? Can you see your nonprofit using TPS to find local supporters (or potential supporters) on Twitter?