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How Accessible is Your Blog?

Making your blog or website more “accessible” can seem like a big job, but you don’t have to be an IT expert or do a website redesign to make a big difference. Accessibility is not an absolute but a continuum, says Glenda Watson Hyatt, and a few simple changes will allow more people to engage with your web content, regardless of their personal capabilities or the technology they’re using.

Blog Accessibility ebook coverGlenda combines a down-to-earth approach to web accessibility with first-hand expertise that comes from living with cerebral palsy — she’s known as the Left Thumb Blogger — in her (free) instructional ebook, How POUR is Your Blog? Tips for Increasing Your Blog Accessibility.

In general, an accessible blog or website is one that follows the principles of P.OU.R. — the foundation of the W3C’s Web Content Accessibility Guidelines (WCAG) 2.0:


One of the main keys to accessibility is ensuring that content is transformable from one format into another, enabling your blog readers to perceive it in multiple ways.


If the content and other blog features are operable by the keyboard, chances are they are also operable by other input methods.


Content and navigation must be understandable by your readers. This means writing the content in plain language, and using consistent and intuitive navigation.


Robust content works across operating systems, different browsers, and even on mobile devices.

How POUR is Your Blog? will walk you through 3 ways that you can quickly and easily increase the accessibility of your blog or website —

  • Provide text equivalents for images
  • Expand acronyms the first time they’re used
  • Make hyperlinks distinct and distinguishable

— with screenshots and step-by-step instructions, extra tips and resources, and a clear explanation of why all this matters and who can benefit.

Three small items that can make a big difference to how accessible your site content will be. That’s do-able, right? (Yes, I'm working on it too!)  And, conveniently enough, better web content accessibility will not only bring your message more easily to more people, but it makes your site easier for search engines to explore, too.

Win-win, all around. 

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Published Wednesday, 30 September 2009 at 11:05 PM


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