Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.
Here's a hand-picked selection of presentations to get you started.
Some of these have become popuar standards, while others are new material that you may not have seen before. In fact, a few of these presentations were just made available in the past few days! And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments.
Social Media for Non-Profits: Overview
What is social media, why should a non-profit care, and who has the time for
it anyway? Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media.
Social Media for Non Profits and Special Causes
John Sheridan’s presentation at at Pod Camp Halifax 2009 gives an overview
of social media and social networking, with plenty of non-profit
Social Media for Non Profits
Primal Media’s sideshow is loaded with information on trends, recent
statistics, and examples of social media used by nonprofits.
Social Media for Non-Profits: Succeeding in a Social World
Beeline Labs made this presentation to a United Way chapter in Boston: see
especially the “10 Guiding Principles” and “Most Common Mistakes.”
Social Networking Strategy
How To Think Like A Nonprofit Social Media Genius
Beth Kanter breaks it down:
- Understand organizational change theory
- Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social)
- Listen first
- Build relationships with influencers
- Make it easy to re-mix your content
- No instant gratification — results require effort over time
- Use metrics to discover what works and what doesn’t
Creating Your Organization’s Social Media Strategy
Beth Kanter walks through the process of developing a non-profit social media strategy, with many practical examples.
Nonprofit Soc Media Overview
Hogan says “These are the things that I would do”: here’s a
step-by-step overview of the basic tools and tactics of social media,
starting with a website and blog.
Return on Investment (ROI)
Social Network Fundraising
is a presentation by Justin Perkins, Director of Nonprofit Services at
Care2.com, featuring research on Social Network Fundraising and use of
new media for nonprofit marketing — and an excellent analysis of the
ROI for nonprofit social networking campaigns.
Using Social Media to Increase Website Traffic
A look at the return on investment (ROI) for using Digg.com and StumbleUpon.com to increase visitors to your website, using the National Wildlife Federation as a case study.
E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community
Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t.
Tips and Case Studies
Who’s Doing What, Where, and How?
Tip: Whenever you view a slideshow at SlideShare, do scroll
down below the presentation area to check for helpful notes on the
slides and/or interesting information in the comments thread. And remember — SlideShare is a social networking site, itself, so take a few minutes to explore its features and consider signing up to connect, share,
comment, or just to build a library of your own favorite presentations!
Can you add to this list of resources?
Does your nonprofit have a social media how-to or a case study presentation to share?
Please tell us about it and leave a link in the comments.