Animoto is quite possibly the
easiest way to turn your photographs and music into a dynamic,
DVD-quality video presentation without the need for special skills or
Many of you are already using it, whether in the limited free
version or as a paying subscriber, and those who aren’t familiar with
the platform soon will be — as Animoto for a Cause invites”not-for-profits and other humanitarian causes” to apply for a free all-access pro account.
We’ve talked about Animoto here before — when the company offered free pro accounts for educational use, shortly after launch of its popular Facebook application
— and the platform has continued to improve in all aspects since coming out of
public beta, late last summer. Now, with this nod to the needs of
non-profits, there’s even more reason to rave.
Animoto’s recent press release gives the details:
Animoto for a Cause will donate pro accounts to organizations and
people who are working toward improving their community and the world
at large. Community activists, large or small non-profits, humanitarian
fundraisers, and college organizations are examples of the groups
Animoto is encouraging to apply. The pro package includes:
- Unlimited full-length video creations.
- Free access to Animoto’s commercial music library of 300+ songs, all of which are licensed for promotional purposes.
- A call-to-action feature that links a video to an outside website,
perfect for driving traffic to a site and asking for donations or
- Unlimited DVD-quality downloads, which are more than double the
resolution of standard Animoto videos. DVDs can be burned, re-sold, or
played during fundraising events.
- The ability to post videos to MySpace, Facebook, YouTube, and other popular social networking sites.
- A text feature that allows relevant information and stats to be included in the video.
“Animoto is dedicated to helping any person or organization, no
matter how large or small, with their cause - whether it’s helping the
homeless, saving the polar bears, or just getting people at your school
to recycle,” says Brad Jefferson, CEO and Co-founder of Animoto.
“Animoto for a Cause is our gift to those people who are trying to make
a difference, and we want to help empower them with a tool to reach
their community in new and exciting ways. We’re excited to donate our
pro accounts to those who are trying to make the world a better place.”
To help launch its new charitable program, Animoto partnered with 20
high profile non-profit organizations and charities, including the American Cancer Society, Help the Children, and Save Darfur. Check out the case studies for inspiration — and just imagine, what could a video do to help rally support around your own cause?