So you want your non-profit website to do better in the search
engines, so people can find you more easily — but there's no budget to hire an SEO consultant to make it happen? Not sure how to go about doing it yourself? This may help: LotusJump, a web-based tool designed to help non-experts do their own search engine optimization, offers a free Basic account to qualified non-profits.
Here’s how the service works:
Set up your LotusJump account and give it your website address, along
with 3 keyword phrases that people are most likely to use when they are
searching for your organization or cause. LotusJump will then create a
customized list of SEO and Social Media tasks for you to complete, in
- Content building
- Directory submission
- Article submission
- Social profile
- Social bookmarking
Most of these tasks are intended to help you increase the number of
incoming links to your site, which is the fastest and most effective
way to improve your placement in search engine results, to attract
traffic to your website, and in general to increase your organization’s
Each task comes with step-by-step instructions, so you don’t need to
have special SEO knowledge in order to use LotusJump effectively. Yes, you’ll still need to carry out the actual SEO work yourself, of course
— no software can participate in social media or write your syndicated
articles for you! — but LotusJump does give a solid roadmap to follow,
taking much of the guesswork out of website optimization and
link-building for the novice webmaster.
To qualify for the free Basic account for non-profits, you’ll be
asked to add a link to LotusJump on your organization’s homepage
(copy-and-paste link code is provided) and your account will stay
active for as long as that link is in place.
Learn more about how it works by viewing a quick video demonstration here: http://www.lotusjump.com/demos/short-demo.php, or drop an email to firstname.lastname@example.org with questions or to get started.