New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at Facebook Pages for nonprofits.
The first thing to know is that a Page is not the same thing as your personal account Profile. As Facebook says:
Your personal account is the regular user account that you log into when you sign in to Facebook, and this is the account you use to manage your Facebook Page. Your personal account profile is separate from your Facebook Page. When you edit your personal account profile or add content to it, these changes will not be reflected on your Facebook Page. Likewise, when you edit your Facebook Page, these changes will not be reflected in your personal account or your personal account profile.
Note that only the official representative of your organization may create a Facebook Page. It's a way of controlling the message that goes out. For example, a politician would certainly not want his opponent to set up a Facebook Page in his name -- or even a well-meaning supported who might misinterpret his position on an issue.
Similarly, nonprofits will want to put some thought into who has Page Admin status, what information is included, what applications are added, and what permissions to add content are given to fans and users.
Browse the Nonprofits directory to see examples of how other nonprofits are using the Pages feature.
Create a Facebook Page
To make a Facebook Page for your club, association or other nonprofit organization, click the Create a Page for My Business link at the bottom of any Page.
Note that this link is not shown on Profile pages: you must be logged in and viewing a Facebook Page in order to see it. Alternatively, you can go to http://www.facebook.com/pages/create.php to get started on making a Page.
So far, so good...
How do you tell Facebook that you want to make a Page for a nonprofit organization, not for a commercial business? It's this next step (choosing a Category) that can be a bit confusing:
The default selection is Local with a drop-down list offering choices of business types from Automotive to Travel Service.
Artist, Band, or Public Figure
is clearly very specific in its purpose -- actors, writers, musicians,
politicians, sports teams, etc.
It is not an intuitive choice, for most of us, to look
for Non-Profits under Brand or Product -- but there it is!
Choose Non-Profits from the drop-down menu, and type in the name of your nonprofit organization. Click 'Create Page' and you're done.
All that remains is to fill in the information about your organization, add an eye-catching image, and choose the applications you'd like to include on your Page -- and we'll be talking more about those options over the next few days.
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