This post has been contributed by Lance Trebesch and Colt Lapham from TicketPrinting.com
Charity badge campaigns have the potential to be incredible fundraising mechanisms if successful but are also susceptible to failure if they are not properly implemented. Below are some tips to ensure that your fundraiser is a great success.
1. Send E-mails
To get started, email your badge to a number of supporters. Do not email everyone you can think of, but rather those who would be most likely to make a contribution or share the badge with others.
2. Donate to Your Own Badge
People are more likely to donate to your cause if they feel that they are part of something bigger. Before you spread the word about your badge, donate to it yourself and have co-workers or friends do the same (sixdegrees.org).
3. Be Bold with Content on Badge
You have a very limited amount of space to make your message compelling. Be bold with your image and text to grab attention and call people to action.
4. Start with a Small Success
Charity badges allow you to set your fundraising goal and track the success of your campaign. When starting your first fundraiser, set your goal to an attainable amount and let people know that they made a difference in the goals success (foik network)
5. Write About it on Your Blog
If your’ nonprofit doesn’t have a blog yet, it should. Read my article, “10 Reasons Why Every Nonprofit Must Have a Blog” to learn why. If it does, then use the blog to promote your campaign. Post a description of the purpose of the fundraiser and a badge for supporters to share on your blog.
6. Use Social Networking Sites
Sites such as MySpace are designed to facilitate social networking and sharing of information. If you have a MySpace profile, use it to post your charity badge and share it with others.
7. Send Thank You E-mails
This is good practice for any fundraising campaign and it encourages donors to contribute again in the future.