Idealware article by Laura S. Quinn and Kyle Andrei
Are you wondering how many people are looking at each of your website's pages; who these visitors are and where they came from? This article outlines the key metrics that will help you "measure your website traffic, understand your visitors’ needs and behavior, and gauge click-through rates to new content or features. It includes an overview of:
- the type of data you should be tracking about your website - such as: hits, visits, unique visitors and page views;
- metrics on who these visitors are and what they're doing on your site;
- tracking where visitors are coming from - referrers and search key words
In addition, this article outlines web analytics tools you can use to help you track your site’s statistics based on a summary of what six different nonprofit experts recommend.