No matter how good your website is, it’s not helping your bottom line if constituents can’t find it, or the solutions you’re offering. Your potential members or supporters are searching for a solution to their problem – not necessarily your organization name. Making yourself more visible on search engines can go a long way in getting traffic to your website, raising awareness and increasing your member or supporter base.
Increasing your online visibility, targeting potential constituents and driving more visits to your website are all part of Search Engine Marketing (SEM).
Search Engine Marketing Guide by Keith Holloway at