Search Engine Marketing Guide

Search Engine Marketing for Associations and Nonprofits

What you need to know before integrating SEM into your marketing mix



No matter how good your website is, it’s not helping your bottom line if constituents can’t find it, or the solutions you’re offering. Your potential members or supporters are searching for a solution to their problem – not necessarily your organization name.  Making yourself more visible on search engines can go a long way in getting traffic to your website, raising awareness and increasing your member or supporter base.

Increasing your online visibility, targeting potential constituents and driving more visits to your website are all part of Search Engine Marketing (SEM).



Search Engine Marketing Guide by Keith Holloway at Envoke


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About the Author

Keith Holloway is a founding partner of Envoke, an engagement campaign software company that operates a consulting division completely focused on search marketing. Wild Apricot is a (happy!) client of Envoke. He can be followed on Twitter @TorontoSEO.


Creative Commons Licence

Search Engine Marketing Guide by Wild Apricot and Envoke is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.wildapricot.com/search-engine-marketing.

Please include a link to http://www.wildapricot.com/search-engine-marketing if you copy, distribute or re-transmit any of the documents that make up this guide. 
For permissions beyond the scope of this license, contact us.

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