Membership Renewal Guide

How To Manage Membership Renewal:
Tips and tactics for small membership organizations


About this Guide

A while back, we published a post – Recalibrate Your Association Membership Renewals – offering tips on how to take a fresh approach to membership renewal. Building on that, we recently conducted a brief Membership Renewal Survey* to gain insight into the renewal process for small membership organizations. That led us to develop this “how-to” guide for the staff and/or volunteers of small membership groups who are new to the member renewal process or looking for tips to improve an existing process.

This guide offers both a snapshot of current practices (based on our survey findings and the Membership Marketing Benchmarking Report by Marketing General Incorporated – MGI), as well as ideas on strategies, tactics and best practices that we’ve identified through online research (see “Sources").


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Creative Commons Licence
 
How To Manage Membership Renewals by Wild Apricot is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.wildapricot.com/membership-renewal-guide.

Please include a link to http://www.wildapricot.com/membership-renewal-guide if you copy, distribute or re-transmit any of the documents that make up this guide. 
For permissions beyond the scope of this license, contact us.

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