Membership Resources: Articles & Guides

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Organization Grows Over 300% in 3 years

Membership growth as stagnant as a pond? This case study will show you how one organization achieved a near-impossible level of growth in only 3 short years.

2014 Small Membership Survey Report - Executive Summary

This article offers excerpts from our 2014 Small Membership Survey Report's executive summary, as well as a link to download the full report.

2014 Small Membership Survey Presentation

Here is a brief presentation that offers highlights of our 2014 Small Membership Survey Report.

Guide to Connecting With and Recruiting Younger Members

This is a compendium of highlights and links to 10 resources that will help you better understand Millennials.

Multi-Chapter Benchmarking Survey Highlights

This article offers highlights from our Multi-Chapter Benchmarking Survey - offering insight into the benefits, needs, and challenges that are unique to organizations with multiple chapters, branches or affiliates.

8 Tips for Improving Membership Renewal Letters and Emails

This article offers some tips and ideas to keep in mind as you develop this year’s membership renewal letter or email.

Membership Renewal Letter Checklist

Here is a brief checklist to help ensure your membership renewal letter or email is effective.

How to Build a Better Membership Application Form

Here are ideas and tips for building a new membership application or fine-tuning your existing form.

Membership Application Form Checklist

Here is a checklist you can use as a reference when reviewing your existing membership application or creating a new form.

Wild Apricot Guide to Membership Database Selection

Wild Apricot created this Membership Database Selection Guide to help small member-based organizations, associations and non-profits that are just getting started with formally managing their member data or are realizing the need to switch systems.

Small Membership Insight Survey Highlights (2013)

This article offers highlights of key findings from our recent Small Membership Insight Survey, including an overview of: who participated in our survey; what a small membership organization looks like; budgets and funding sources; does size matter?; and the state of the small membership organization.

Tips for Building Membership Engagement

This article offers tips, ideas and resources for leveraging key engagement touchpoints, including: engaging members through your website; enabling two-way communication and content promotion through online communities; and engaging members through social media.

How to Start a Club

This article was created to help individuals or groups that are starting a club. It offers five steps to consider as you get started: Identify the Club’s Objectives; Determine the Club’s Structure; Define Your Membership; Outline the Financial Structure; and Develop Tools for Outreach and Engagement.

How To Manage Membership Renewal: Tips and tactics for small membership organizations

This guide offers a snapshot of current practices as well as tips on how to: start the renewal process; determine the number of renewals; choose effective communications methods; and acknowledge renewals. It also includes information on: incentives and discounts; grace periods; automated renewal processes and thoughts on ongoing engagement and retention.

Beyond Membership Marketing: Why Modernizing Your Recruitment Strategies is a Must

Trish Hudson (Melos Institute) offers a real-life "teachable moment" that demonstrates why it’s so important to shift from "selling memberships...[to] 'inviting' members to become part of their distinctive community".

How Crowdsourcing Can Help Your Non-Profit

This Idealware article offers “the Whys and How’s” of crowdsourcing; outlines the opportunities for nonprofits to tap the power of crowds, and offers tips for ensuring crowdsourcing success.

Relevant Schmelavant... Your Association Right Now Can Deliver Meaningful Experiences to Your Members

How can your association stay relevant and deliver meaningful experiences to your members? Patricia Hudson offers tips on changing your perspective to change your association's outcomes.

What We All Can Learn About Membership from Ryan Crowe

In this article, Patricia Hudson responds to a blog post by a recent graduate whose opinions, she suggests, offer some valuable lessons for those interested in ensuring that their association remains or becomes more responsive to members.

Recruitment is Easy, Cultivating an Engaged Membership Requires Finesse

In this article, Patricia Hudson shares the three key lessons she’s learned about building member engagement within associations.

If You Build It...Will They Come? The future of member involvement in the electronic age

This article from the Melos Institute offers strategies for member cultivation and engagement.

Membership Development Planning: The secret to getting members active and engaged

This article from the Melos Institute suggests that associations move away from for-profit marketing techniques for recruitment and retention and instead embrace a membership development approach which they outline.
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