We love talking with friends. We hate going to meetings. Why? Too often at meetings and conferences, we’re listening to people we don’t know, talking about an agenda that doesn’t matter to us. With friends, we can share not only thoughts and plans, but hopes and dreams–the things that make us get out of bed in the morning–the things that make us human. If only we could invite people to bring their whole humanity to the conference room. But how? Ask these three questions.
There is no doubt that visual marketing is driving online, and especially social media, content. People are visual animals – what we see helps us process information more quickly than what we read or what we hear. Wishpond found that 90% of information transmitted to the brain is visual, and there is a reason – visuals are processed 60 thousand times faster than text! ...The answer is – you can! Here are eight ways that your nonprofit can join the visual marketing party:
When asked about his repeated failures to produce a working light bulb, Thomas Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Learning from your failure is invaluable, but that doesn’t make failure any less painful. Why? Because, although Edison eventually succeeded, 10,000 failed attempts don’t guarantee a working light bulb. It’s the chance that entrepreneurs and innovators take. Sometimes you’ve got to fail, but YOU don’t have to. You can learn from my mistakes instead.
Kicking off the 2014 ASAE Annual Meeting & Exposition Sunday, author Adam Grant tells associations to foster a giving culture by rewarding helping and sharing in the workplace and giving the selfish the heave-ho. If you ask Adam Grant, one of the most famous mantras in management—”get the right people on the bus”—is good advice, but not quite great.
At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects. But most groups still say, “I want more!” This is when inbound membership marketing can become an important new contributor to your media mix. ...Here are four proven sources to feed you inbound marketing efforts.
Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? ...Looking to help your content stand out from the rest with some more creative graphics? Here are five sources you should look into:
Though members may not realize it until they need it, the beating heart of every association is advocacy.
As described in the book Governance as Leadership: Reframing the Work of Nonprofit Boards, to govern comprehensively, boards work in three modes: fiduciary, strategic, and generative. To use a metaphor in which an organization is a boat, boards can make two distinct types of contributions: steering and rowing.
Secret shopping conferences and trade shows is something we do regularly. We don’t call it secret shopping. At the end of the day, it’s an apt description, as we’re immersing ourselves in the attendee (buyer’s) experience. We’re evaluating every component through the attendee’s lens to assess what’s working, what needs to be tweaked, and what needs to be 86′ed.
Demonstrating the powerful change associations can bring about when working together, three Colorado groups have partnered to help clear the state’s air by ridding its roads of high-emitting vehicles. Here’s a look at how the organizations came together behind a common purpose.
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