Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs? Fear not! Help is on the way! Just use this 16-point checklist before you send anything to your printer.
The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in the art of attraction are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true magnets for membership.
Here's a checklist that will help you craft a strong appeal for funds, from Clairification: Check Your Next Appeal Letter Against This 16-Point List Before Sending.
Last week, a client said to me (with naïve surprise): “It’s like my board disappeared on Memorial Day and I haven’t heard from them since.” Your board has behaved like a den of bears all summer. Serious hibernation. And fess up. You gave up on them, assuming that if you knocked, no one would be home. So you didn’t do much knocking. So here you are. Labor Day has come and gone and now you’re “back in school.”
Much is said about how to present your event website in terms of design, and making it user friendly – but what about the content itself? Of course this will vary enormously from event to event but there are several universally applicable ways to make your event website better at appealing to and converting leads into delegates. Here are my three content musts for any B2B event website.
Over the years, our team has had to "rescue" numerous programs because they had not been marketed well to begin with. Here is our prescription for a successful marketing campaign for your next event:
An organization’s social media initiatives are every bit as important for the membership department as they are for the marketing team when it comes to the long-term solvency of your organization. It’s not news that social media is an every-department job, but changes in Facebook algorithms seem to have increased the desire to develop social media postings that go “wide” with reach instead of “deep” with constituents. This distraction of focusing on the quantity of those engaged instead of the quality of engagement is hurting organizations – and may be particularly challenging for membership and development teams trying to integrate their functions.
One association has let new members join for free since March 1. Many have joined, but will they stay when they have to pay? If you’re wondering how much it costs to join the Association of Otolaryngology Administrators right now, you don’t have to go far.
In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. “Donate Now” buttons were launched in the late 1990′s and since then the nonprofit sector has learned through trial and error the basics of successful online fundraising:
How often has this happened to you - you interview a prospective volunteer, love their background, love what they offer, and love what they could bring to your movement, but you never hear from them beyond the initial interview? If this has happened to you (and I’m sure it has) I have a tool that you must have to nip ‘volunteer-fade’ in the bud. See, after a prospective volunteer leaves your office, several questions are spinning through his/her head: will I really make a difference here with limited time? How can I possibly help the people they’re serving? Will I be valued?
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