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Latest Posts

Why The Best Volunteers Just Moved | Tech Impact Blog

Despite 10% of the American workforce working in the nonprofit sector, nonprofit organizations still rely heavily on volunteers to complete its mission. That being said, nonprofits everywhere are constantly looking for enough volunteers, to bolster up its roster. Chances are good a time or two you’ve had trouble filling out your ranks of volunteers for an event or fundraiser.

How to Use Content Marketing to Drive Cause Marketing Success | ForMomentum

One of the hottest terms in marketing today is Content Marketing. I bet you’ve heard of it. But you might not know exactly what it is. Here’s a primer on what content marketing is and how it can drive the success of your cause marketing program. I’m speaking from experience. I started my blog, Selfish Giving, in 2004 shortly after I was hired to launch the cause marketing program for a large hospital. I blogged to share success stories and to show other businesses how we could work together. Content helped! During my tenure, we partnered with dozens of businesses and raised millions of dollars. Since then, I’ve used content marketing to grow my consulting business and to help my nonprofit clients expand their fundraising.

8 Reasons Why Bad Trainings Happen to Good Nonprofits | Beth’s Blog

Nonprofit training can take on many shapes and forms – leadership, management, technology, volunteer, board development, fundraising, and the list goes on. While some trainings are informative and deeply enriching, others are…well, just down right boring. Training and education are essential drivers and serve an important function for improving employee performance, satisfaction and yes, even increasing staff retention. So why aren’t nonprofits focused more on developing quality training programs?

Keeping Email Addresses in Your Database Up to Date |

If you are managing a database for a professional society, you probably know that you're often the last person to find out when an individual member has changed jobs. Members know to update their LinkedIn profile, but they don’t always remember to send you their updated contact information. Typically you first learn something's up when you receive a bounceback from a group email communication. Since email is such an important tool to reach your members, if you don’t replace a bad email address, it’s likely you’ll lose that member for good. Here are some tips that can help you keep your database current:

Your Nonprofit Website CAN Deliver | Nonprofit Marketing | Getting Attention

Way back when, when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe. 1) Website as home base, with email as pitcher (no hits without the pitcher) 2) Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases 3) Other social media platforms as the outfield.

Losing the acronyms in nonprofit communications | Pamela Grow

A fundraising friend of mine recently sent me a thank you letter someone had sent her for review. And that’s when I saw it, the same snappy ‘all-cap’ acronym, over and over, all over the page. Here’s what I told her: (Disclaimer: all names changed to protect the innocent!) Whatever Acronyms are handy, I know. But the fact is, the brain — make that your donor’s brain — doesn’t process them the same way as names. So by using only the acronym, FFoP, for your organization — Faithful Friends of the Poor — your writer sucks power out of the thank-you in two ways:

Strategies to turn supporters into fundraisers for #Giving Tuesday, and beyond |The Nonprofit Marketing Blog

#GivingTuesday – what for many will be the launch of the December giving season – is now just 7 weeks away. Gulp. Peer FundraisingYour year-end campaigns are just about ready to go, but making the most of December is probably in the back of your mind all the time. Perhaps you’re asking yourself if there is anything else you can put into motion today that can move the needle at year end. Yes! Try a peer fundraising campaign.

Donors Need to be Thanked: Outrageous Donor Service, Part 4 | Veritus Group

Several months ago Bloomerang published this graphic showing data from a study called the Fundraising Effectiveness Project. Much of the information on here is known to most of us – namely, that donor retention is pretty low. But there were two pieces of information that were particularly interesting to me:

Great Advice on Storytelling for Nonprofits | Kivi's Nonprofit Communications Blog

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links and good warm beverage for an hour or two. Here are just a few that answer storytelling questions I get a lot:

Is it me you’re looking for? The sad extinction of the donor sapiens | 101fundraising

“Oh no, no another post on retention” I can hear you crying… Is it not something out of the Middle age of fundraising? Is it not really common sense? A prompt acknowledgment and thank for the donation, a regular update on what the donation has helped to achieve (and don’t forget to ask again!) and voila the donors are ours forever, isn’t it like that? Not really.

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