The world is buzzing with ice bucket news, with marketing and communication professionals scratching their heads wondering how to replicate the same results for their own organizations. After all, a nearly 1000% increase in donations from the previous year, and almost 400,000 new donors would be a miracle for most nonprofits. This is an excellent opportunity for us to recognize the power of social media and how great an equalizer it is. This organic and grassroots campaign eclipsed the best and highest spend media campaign in the news cycle. It demonstrated how it is possible for nonprofits to compete with brands and organizations with multi-million dollar ad buying budgets by being creative and harnessing the power of social media and social activism. So, what can the rest of us learn from the ALS Ice Bucket Challenge? Here are some takeaways to get your team thinking:
In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Everyone say hi to Claire Berlin, Membership and Communications Coordinator, National Society of Accountants!
As we’ve matured and our audience has changed we’ve tried out a variety of different formats. Each with differing degrees of success. One of the most successful has been the roundtable. What do we mean by a roundtable? It’s a gathering of about a dozen interested people, often with similar interprets or job titles. They last about an hour and a half and have been successful editorially but also commercially. With companies paying to sponsor or host the roundtable.
We all know that stories about individuals are the most effective way to get donors to respond to our fundraising appeals. It is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But what if your charity works with people whose confidentiality needs to be protected? How do you handle delicate situations, still tell stories, and not deceive your donors?
Did you know there's a way to make second- and third-degree connections appear in your feed, or that you can message people in the same groups as you? Are you a lurker on LinkedIn? Eighty percent of us are. We watch and read what's on the network, but we're not proactive. We don't use LinkedIn's newest and best features to our advantage. Read on for more LinkedIn hacks.
We love talking with friends. We hate going to meetings. Why? Too often at meetings and conferences, we’re listening to people we don’t know, talking about an agenda that doesn’t matter to us. With friends, we can share not only thoughts and plans, but hopes and dreams–the things that make us get out of bed in the morning–the things that make us human. If only we could invite people to bring their whole humanity to the conference room. But how? Ask these three questions.
There is no doubt that visual marketing is driving online, and especially social media, content. People are visual animals – what we see helps us process information more quickly than what we read or what we hear. Wishpond found that 90% of information transmitted to the brain is visual, and there is a reason – visuals are processed 60 thousand times faster than text! ...The answer is – you can! Here are eight ways that your nonprofit can join the visual marketing party:
When asked about his repeated failures to produce a working light bulb, Thomas Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Learning from your failure is invaluable, but that doesn’t make failure any less painful. Why? Because, although Edison eventually succeeded, 10,000 failed attempts don’t guarantee a working light bulb. It’s the chance that entrepreneurs and innovators take. Sometimes you’ve got to fail, but YOU don’t have to. You can learn from my mistakes instead.
Kicking off the 2014 ASAE Annual Meeting & Exposition Sunday, author Adam Grant tells associations to foster a giving culture by rewarding helping and sharing in the workplace and giving the selfish the heave-ho. If you ask Adam Grant, one of the most famous mantras in management—”get the right people on the bus”—is good advice, but not quite great.
At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects. But most groups still say, “I want more!” This is when inbound membership marketing can become an important new contributor to your media mix. ...Here are four proven sources to feed you inbound marketing efforts.
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