Latest Posts

Your Association and Mobile-Friendly Websites: What you need to know | Webbright

It is estimated that about 60% of Internet traffic is now driven from mobile devices, yet not all websites display correctly on mobile devices due to their smaller screens. It can be pretty frustrating looking something up on your phone or tablet to find that the content doesn’t fit or is distorted. Because of this, Google will now rank websites that are mobile-friendly or responsive higher in the mobile search results. For your association, a mobile-friendly website is a big deal because stats show that less than 10% of users actually look at the second page of search results. If you are not on the first page of Google results, there is a low chance that people will find your website. Is your association website mobile-friendly? Find out now with this Google Mobile-Friendly test.

11 Facebook Updates Nonprofits Should Stop Posting | Bloomerang

Facebook isn’t just a place for engagement photos and political arguments. It can be a powerful marketing tool for brands and individuals alike. According to a study by social@Olgivy, the top reason why a social media user shares content is to “promote a cause.” This gives nonprofits an almost unfair advantage to get their content seen and shared. Unfortunately, nonprofits can fall into the habit of creating and sharing unappealing content, even with the best intentions at heart. Here are 11 Facebook status updates (in no particular order) that nonprofits should stop posting:

Retired Members: Tough to Serve, Too Many to Ignore | Associations Now

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking.

6 Secrets to Getting Your Donor Thank You Out in 48 Hours | Clairification

In my work with nonprofits, especially the small to medium-sized ones (but sometimes the big ones too!) there’s one question many of you struggle with: Gosh dang it! How on earth do you develop a system that assures thank you’s really get out in 48 hours? The good news is: You’re not alone.  The even better news is: I’m going to give you the answer to your question.

Let’s start an inclusion revolution! | Hilborn Charity eNEWS

A few months ago, Blackbaud came out with a report called "Diversity in Giving: The Changing Landscape of American Philanthropy" (you can download it here). It's based on a survey of just over 1,000 adults. One of the statements in the report really hit home for me was this one: "Philanthropy today looks like the america of 25 years ago."  My first reaction was, "Wow!" but then the more I thought about it the more I realized that the statement should actually be obvious to all of us. I'm not sure that Canada would look that much different (unfortunately we don't, yet, have similar survey data with which to make a comparison).

5 Ways to Fight the Curse of Knowledge in Your Nonprofit | Kivi's Nonprofit Communications Blog

If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less informed. It can lead to a warped perspective about how the public views, or should view, your issues. It can also lead to unrealistic expectations of others and blaming them for not sharing your expertise (“If they only knew, they would . . .”)

Executive Committees: To Be or Not to Be? | Exceptional Boards

Not to be? Many of you may think that questioning the relevancy of the executive committee (EC) crosses a sacred line. If you do, it’s because somewhere along the way, we’ve allowed our executive committees to become sacred groups with the ability to make limitless decisions and act in lieu of the board’s full participation. And when I say “we,” I mean board members. Our executive committees didn’t take this level of power by force or coercion; rather, we have been giving away this power so we can do less! There, I’ve said it: Board members allow the executive committee to cover for their lack of engagement.

Brand Evangelists: Strategies for engaging your nonprofit's strongest supporters | Charity Village

What is a brand evangelist anyhow? A brand evangelist is a donor or supporter of a nonprofit who keenly extols the virtues of the organization in an attempt to get their friends, family and Twitter followers to engage with the organization. According to nonprofit fundraising expert Roger Craver, 14% of donors and supporters self-identify as brand evangelists. Why is it important to identify brand evangelists? Randy Hawthorne, executive director for US-based Nonprofit Hub, sees it this way: “Nothing says, ‘This organization is worth your time and money’ better than a satisfied supporter or volunteer who passionately believes that your organization is truly worth his time and money.”

How one Association Solved the Email Frequency Debate with Testing | Informz

How often is too often to send an email to your members? Are you having trouble finding the sweet spot for member outreach? Determining the right email frequency can be tricky. One nonprofit association, EDUCAUSE, was struggling with this very issue. I spoke with Cathy Hafkus and Sarah Coward from EDUCAUSE about their process for uncovering the right frequency for their association magazine newsletter and what they learned from their testing efforts.

What You Will Need to Get a Nonprofit Job in 5 Years |

It will take more than a wing and a prayer to get a job in a nonprofit organization now and into the future.That's the message from some of the leaders of the most innovative nonprofits named by Fast Company magazine recently. Who are these organizations leading the way to a sharper, savvier and more bottom line oriented nonprofit future?

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