Latest Posts

Let’s start an inclusion revolution! | Hilborn Charity eNEWS

A few months ago, Blackbaud came out with a report called "Diversity in Giving: The Changing Landscape of American Philanthropy" (you can download it here). It's based on a survey of just over 1,000 adults. One of the statements in the report really hit home for me was this one: "Philanthropy today looks like the america of 25 years ago."  My first reaction was, "Wow!" but then the more I thought about it the more I realized that the statement should actually be obvious to all of us. I'm not sure that Canada would look that much different (unfortunately we don't, yet, have similar survey data with which to make a comparison).

5 Ways to Fight the Curse of Knowledge in Your Nonprofit | Kivi's Nonprofit Communications Blog

If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less informed. It can lead to a warped perspective about how the public views, or should view, your issues. It can also lead to unrealistic expectations of others and blaming them for not sharing your expertise (“If they only knew, they would . . .”)

Executive Committees: To Be or Not to Be? | Exceptional Boards

Not to be? Many of you may think that questioning the relevancy of the executive committee (EC) crosses a sacred line. If you do, it’s because somewhere along the way, we’ve allowed our executive committees to become sacred groups with the ability to make limitless decisions and act in lieu of the board’s full participation. And when I say “we,” I mean board members. Our executive committees didn’t take this level of power by force or coercion; rather, we have been giving away this power so we can do less! There, I’ve said it: Board members allow the executive committee to cover for their lack of engagement.

Brand Evangelists: Strategies for engaging your nonprofit's strongest supporters | Charity Village

What is a brand evangelist anyhow? A brand evangelist is a donor or supporter of a nonprofit who keenly extols the virtues of the organization in an attempt to get their friends, family and Twitter followers to engage with the organization. According to nonprofit fundraising expert Roger Craver, 14% of donors and supporters self-identify as brand evangelists. Why is it important to identify brand evangelists? Randy Hawthorne, executive director for US-based Nonprofit Hub, sees it this way: “Nothing says, ‘This organization is worth your time and money’ better than a satisfied supporter or volunteer who passionately believes that your organization is truly worth his time and money.”

How one Association Solved the Email Frequency Debate with Testing | Informz

How often is too often to send an email to your members? Are you having trouble finding the sweet spot for member outreach? Determining the right email frequency can be tricky. One nonprofit association, EDUCAUSE, was struggling with this very issue. I spoke with Cathy Hafkus and Sarah Coward from EDUCAUSE about their process for uncovering the right frequency for their association magazine newsletter and what they learned from their testing efforts.

What You Will Need to Get a Nonprofit Job in 5 Years | Nonprofit.about.com

It will take more than a wing and a prayer to get a job in a nonprofit organization now and into the future.That's the message from some of the leaders of the most innovative nonprofits named by Fast Company magazine recently. Who are these organizations leading the way to a sharper, savvier and more bottom line oriented nonprofit future?

How Your Association Can Use Video To Engage Members | Association Adviser

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit you offer.

Motivation leads to High-Impact Volunteers | Tobi Johnson & Associates

To celebrate National Volunteer Week, our new online community VolunteerPro partnered with Volunteer Knoxville, our local volunteer center, to present a workshop on Designing Short-term Volunteer Opportunities. Our awesome University of Tennessee intern, Shannon Potash, shares what she learned below. ...Tobi said many enlightening things during her presentation, but one of my favorite topics was motivation. The idea that understanding what motivates each of your volunteers on a personal level will help you, to help them, contribute most effectively.

The Membership Economy | Membership Marketing Blog

It is great to find a new book that has been waiting to be written for a long time. The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue is that book. It makes the case for the membership relationship across almost all organizational platforms.

Advertising and Sponsorships Continue to Carry NDR Load | Association Adviser

In our 2014 annual study of association communication trends, we lamented the fact that only half of associations (52.6 percent) were regularly asking advertisers and sponsors if they felt they were getting their money’s worth. What’s more, just three in five associations (59.9 percent) were incorporating the feedback they got from advertisers and sponsors into their pricing considerations and just 42.8 percent said they were trying to customize their advertising/sponsorship programs to a company’s specific needs.

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