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Latest Posts

4 Tips to Jumpstart Your Nonprofit Content Marketing in 2015 | Fundraising Pulse

In a Content Marketing Institute (CMI) survey, 61% of nonprofits said that they use content marketing and even more organizations are realizing the value of it. Also, nonprofit organizations are producing more content than they were a year ago and feeling more confident about their efforts. ...One of the primary takeaways from the survey is that nonprofits are getting better at using content marketing, but they still have a long way to go until they master it. How can you make your nonprofit content marketing efforts more effective in 2015?

Five Ways to Improve Your Fundraising and Communications in 2015 | Ann Green's Nonprofit Blog

2014 is winding down and the New Year is just around the corner. I hope you had a successful year. The end of the year is a good time to figure out what worked and where you can make improvements for next year. Here are five ways you can improve your fundraising and communications in 2015.

5 Marketing Trends for 2015 That You Can’t Ignore | Nonprofit Hub

Is your marketing strategy so last season? Update your marketing plan and maximize the impact that your dollars make in 2015 with these five significant trends.

5 Nonprofit Trends to Watch in 2015 | Social Velocity

I love this time of year. Not just because of the approaching space for relaxation, friends and family, and great food, but more importantly because it is a time for reflection. The end of the year offers a natural analytic marker between what was and what is yet to come. ...So here are 5 things I’m really hopeful about the nonprofit sector as we head into the new year.

3 Cause Marketing Predictions for 2015 | Selfish Giving

I really don't like making predictions, but I do like writing about the future of cause marketing. So I've combed through my 2014 posts to cull three cause marketing expectations for the next year and beyond.

13 Nonprofit Social Media Marketing Trends That Will Dominate 2015 | About.com Nonprofit Charitable

Technology and digital marketing tools have changed so rapidly in the last few years that many nonprofits are scrambling to keep up. How can social cause organizations compete for attention in our “info-obese” economy, where a shiny new tool pops up every day? How can we provide value to our constituents, donors and various stakeholders, without simply adding to the noise? I have seen several distinct trends appear in the last year – many of which I hope will continue into 2015.

Matterness: Making People Matter More in a Social World | The See3 Blog

This is a guest post by Allison Fine, an activist, social media revolutionary, and author of the new book Matterness: What Fearless Leaders Know About the Power and Promise of Social Media.  Social media have fundamentally upended traditional organizational communications because they are by nature multi-directional. Organizations use them to speak to the world — but the world uses them to speak back. This is very exciting for people like me who thrive in wide-open environments, but it can be disconcerting and disorienting for organizations accustomed to speaking at rather than with the people and the world.

The high cost of jargon in fundraising | Future Fundraising Now

Jargon can kick your butt. Here's evidence from Michael Rosen Says: One Word is Costing Your Fundraising Effort a Fortune. What's the word? "Bequest."

Graphic creation tools for nonprofit marcom pros | Nonprofit MarCommunity

In a world where people have attention spans of eight seconds, nonprofit communicators can use vibrant images to help their stories and messages come to life. A great image can convey an entire narrative that complements key elements of the story you’re telling in words. ...The good news is that we are nonprofit communicators in the digital age where incredible online tools are offered for free or very minimal cost. ... Perfect for nonprofit marcom pros who don’t have access to graphic designers, or just need to whip up a quick graphic on the fly, here’s an overview of my current favourite graphic creation tools.

Top Picks for Membership Engagement Tips | The Membership Engagement Blog

Membership Engagement is a hot topic - and it isn't going away very soon... ...I think we know by now the concept of membership engagement; but association executives are struggling with how to engage members, and what they should track to determine if their efforts are successful.

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