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Latest Posts

November Nonprofit Blog Carnival | An Attitude of Gratitude | Pamela Grow

Here in the US, November marks the month of Thanksgiving and showing gratitude for our blessings. In keeping with the theme, for the past few years, our November Nonprofit Blog Carnival has celebrated with inspiring ways nonprofit organizations throughout the world are celebrating the donors who make their work possible. ...Direct mail, social media, email and video…you’re sure to find a wealth of ideas to inspire you in creating your organization’s ‘attitude of gratitude, now and throughout the year.

Zero In On Your Unengaged Members | Associations Now

One association’s key engagement metric answers a simple question: How many members’ engagement score is zero? Last week I asked what an organization-wide member engagement metric would look like. This week we have an example, from the Pennsylvania Institute of Certified Public Accountants, and it is elegant in its simplicity.

How can you Fundraise SMARTER — not harder? | GuideStar Blog

I see it all the time here in the Philadelphia region. When the economy takes a hit, the first thing organizations do is cut their development budget. Big mistake. It probably goes without saying that those organizations are the ones who are now raising LESS money. In fact, many have closed their doors. What about the organizations that take the opposite tack? Rather than eliminating their development director, they hired a consultant, or added to their development staff? Yep — they’re raising MORE money — even in this economy. So what can you do to fundraise SMARTER — not harder?

How Great Website Design DRIVES Action | Getting Attention

Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.” In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:

5 Ways for Nonprofits to Tell an Ethical Story | Nonprofit Quarterly

A friend of mine was asked to be the client speaker at a nonprofit organization’s fundraising event recently. She is an educated, compassionate, funny woman raising an equally smart and compassionate son. She wrote a beautiful speech that shared the story of her family, their triumphs, and how this organization helped them navigate a challenging moment. When she got edits back, the speech had been stripped of her individuality and personal successes. And language had been added to suggest she had not been helped by the organization, but rather saved by it. In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves as saviors in individuals’ stories.

3 Steps to a Powerful, All-Organization Team of Messengers [Part Two] | The Nonprofit Marketing Blog

Training your staff, leadership, clients partners and supporters is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours. Take these three steps to launch your team of messengers:

For Community-Building Tips, Head to Your Local Pub | Association Adviser

When it comes to creating a sense of community in your association, are you providing members with the appropriate spaces and tools? During our honeymoon earlier this year, my husband and I visited several pubs and beer gardens in Ireland, Spain and Germany, and noticed that the setup in these establishments seems to encourage socializing with other patrons more than pubs in the United States do. You walk in and pick any table where you’d like to sit. (There is rarely a seating host.) Tables are set up very close together, or the seating area is mostly picnic-style, meaning you really will rub elbows with others sitting around you.

5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization) | Kivi's Nonprofit Communications Blog

We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies. ...We know stories are, in the words of Andy Goodman, our “single most powerful communications tool” as nonprofit communicators. However, when your nonprofit is a step or two removed from the people it impacts, getting these stories is often a huge challenge. This is especially true at policy organizations

How Many Social Channels Should Our Nonprofit Use? | Beth’s Blog

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?” This is one of the questions that is hard to answer with a sound byte of clever, easy advice. It depends on the organization’s objectives and target audiences and often I ask if they have defined their audience and done research on what social channels they are using to get information.

Lifecycle Marketing: The Foundation for Membership Marketing | Membership Marketing Blog

At this time of year, many of my clients are working on their 2015 membership marketing plans. If that is the case for you, be sure to step back as you plan and keep in mind the big picture. Membership is all about relationship. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps:

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