Are you wringing your hands because your boss or board wants you to come up with a viral social campaign to rival the “Ice Bucket Challenge?” Oy!
With the season of giving just around the corner, it’s crucial that your organization is prepared to capitalize on the generosity of your donors and potential donors. A well-crafted fundraising appeal is the integral piece to your year-end ask. With this in mind, Lindsey Salmony has outlined the strategy and steps to crafting an ask that brings in more money to your organization. [And if you want to really step-up your game, take a look at the new eBook about writing and designing fundraising appeals that work!]
It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend.
Are you familiar with the likes of Smosh, The Fine Brothers, and PewDiePie? If you are not, no worries-I’m getting to it— and what valuable tips they have for nonprofits. ...Smosh and PewDiePie are two of the most popular new “celebrities” of the day. They are what are known as “YouTubers”, hosts of a video series posted on YouTube. What’s amazing is that they boast incredibly large followings. PewDiePie, for example, has 29,440,080 subscribers! ...Just imagine what impact your organization could have with the support of millions of subscribers, not to mention millions more dollars in donations!
Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there.
The world is buzzing with ice bucket news, with marketing and communication professionals scratching their heads wondering how to replicate the same results for their own organizations. After all, a nearly 1000% increase in donations from the previous year, and almost 400,000 new donors would be a miracle for most nonprofits. This is an excellent opportunity for us to recognize the power of social media and how great an equalizer it is. This organic and grassroots campaign eclipsed the best and highest spend media campaign in the news cycle. It demonstrated how it is possible for nonprofits to compete with brands and organizations with multi-million dollar ad buying budgets by being creative and harnessing the power of social media and social activism. So, what can the rest of us learn from the ALS Ice Bucket Challenge? Here are some takeaways to get your team thinking:
In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Everyone say hi to Claire Berlin, Membership and Communications Coordinator, National Society of Accountants!
As we’ve matured and our audience has changed we’ve tried out a variety of different formats. Each with differing degrees of success. One of the most successful has been the roundtable. What do we mean by a roundtable? It’s a gathering of about a dozen interested people, often with similar interprets or job titles. They last about an hour and a half and have been successful editorially but also commercially. With companies paying to sponsor or host the roundtable.
We all know that stories about individuals are the most effective way to get donors to respond to our fundraising appeals. It is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But what if your charity works with people whose confidentiality needs to be protected? How do you handle delicate situations, still tell stories, and not deceive your donors?
Did you know there's a way to make second- and third-degree connections appear in your feed, or that you can message people in the same groups as you? Are you a lurker on LinkedIn? Eighty percent of us are. We watch and read what's on the network, but we're not proactive. We don't use LinkedIn's newest and best features to our advantage. Read on for more LinkedIn hacks.
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