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Latest Posts

How to Get More People At Your Nonprofit Event Using Facebook | J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it anymore. Having a multichannel approach to promoting and advertising the event is sure to garner more attendees and more buzz. In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook.

10 Tips To Drive Your Nonprofit's Website from Good to Great | npENGAGE

In today’s world, having a website is essential. For a nonprofit, it’s not only mandatory to have a website but to have a website that connects constituents to your cause. In order to design a nonprofit website that drives donations and empowers supporters to be champions for your cause, you must:

How Big Is Your Buildup of Past Members? | Associations Now

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them? Pop quiz: How many former members does your association have in its database? And how does that number compare to your current membership total?

5 Tips for Engaging Youth Volunteers | Engaging Volunteers

When I was young, I watched the Wonder Twins on Saturday morning cartoons. These youth worked with superhero adults to make a difference in the world. They assessed situations, made decisions and took action to try to make things better. ...Today, there are many youth who want to make that difference and yet are often overlooked as possible resources in the volunteer pool. Working with various youth groups over the past 22 years, I’ve seen youth dig in and happily do what they can to make things right, better and more just and come up with viable solutions.

Presentation Materials for the 2014 Membership Marketing Benchmarking Report | Membership Marketing Blog

Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations. To make presenting this information easier, I have uploaded a presentation ready copy of the report. Feel free to use it. My only request is that you provide attribution with any data from the report that you present.

Does Your Nonprofit Suffer from Founder’s Syndrome?

Founder’s syndrome is when the founding member(s) of a for-profit or nonprofit organization maintain authoritarian power and control within the organization. Also called, founderitis, the controlling member does not feel the need to collaborate on executive decisions or any decision for that matter. Board members in a founderitis afflicted organization have no real decision-making ability or independence. They often find that if they are consulted on a decision, the founder overrules their choices.

Before You Build (or Rebuild) Your Next Website | Nonprofit Bridge

Yesterday I led an all-day kickoff meeting for a new website at my organization which we plan to launch in early 2015. As the Project Manager, my role was to set expectations for our internal team, most who have not been through a website development process (which can be a bit ‘challenging’ at times). On the same day as our meeting, I also learned of a newly released workbook by Idealware, Do You Need a New Website, which I would recommend as required reading before you decide to embark on this journey. Also, consider these tips, which we discussed during our kickoff meeting:

Who Should Welcome Your Members? | Webbright Association Blog

Your members want to matter. They want to be respected. Many of them also joined with the intention of belonging to a community. The first impression your members have of your association will stay with them for the lifetime of their membership. For all of these reasons and more developing a strategy to whole-heartedly welcome your members can significantly improve the value you deliver to them. Great first experiences with your association put members on a path to learning, openness, collaboration and sharing. Welcoming members is another great way to provide a great first experience.

No Going Back for This Nonprofit After Switching to a Digital Annual Report | Kivi's Nonprofit Communications Blog

Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation, told us about switching from a print annual report to an online version: For the first few months of this year I had been working on re-launching our website with a new platform and design. As such, I wanted to incorporate a digital version of our annual report that aligned visually with the new website. We wanted to officially launch our website at our Annual General Meeting, which is also when we typically release our annual report. The launch of both products at the same time was seamless and allowed us to really immerse our audience in our new look and content.

6 Traits of Relationship-Building Nonprofits 4 Most Effective Ways to Retain Donors | Clairification

Donor retention has continued to plummet every year for the past seven years. It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why? I recently asked folks what ONE word they would use to sum up what is needed to transform donor loyalty. I received some interesting answers and thought I’d share them with you, along with my comments, here. First, let me remind you of my own Big Secret — the one principle I’ve found that makes the greatest difference to long-term, sustainable fundraising success:

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