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Wild Apricot Newsletter - May 2007 |  |
Building Online Communities - An AIMS Event RecapCommunity is the latest buzzword in online marketing. But what does it really mean? How are communities built - and why? The Association of Internet Marketing and Sales of Canada hosted "Building Online Community" - a one-day event in Toronto, Ontario. The information packed event had a good line-up of speakers and explored theories and applications of online communities along with best practices for building communities. This article provides a recap of the event, with some great take-aways. Customer Case Study - Featured websiteNorthampton Area Chamber of Commerce "Non-profits, in order to thrive in the 21st century, must adapt and adopt newer communications and recruiting methods. The "push" technologies included within WA such as RSS, email newsletters, online member management will allow small organizations to remain relevant and competitive in the information age." Kurt Paccio Until recently, Northampton Area Chamber of Commerce (NACC) had a static website. Trying to draw traffic to their site was a constant struggle. Much of the communication that was being posted was also being mailed or emailed. With few visitors the efforts to maintain their website diminished. After researching the available solutions, NACC has come across Wild Apricot - which, as it turned out, helped to solve not just the website updates issue but much broader issues related to Membership Management. Here are the features NACC has found to be of the most use:
Most importantly, the ease of use allows novice computer users to update the site. Now NACC can assign web site maintenance tasks to existing staff members or volunteers without the need for expensive technical training. The Northampton Area Chamber of Commerce can be found online at http://nacc.memberlodge.org Wild Apricot - recent enhancements, features coming soon.We appreciate all the feedback and questions we are getting from all of you - it is really helpful in prioritizing and directing our development efforts to what our customers need the most. Recently released features include:
Here are some of the things in the works right now:
We have many more things in our pipeline - please keep your feedback coming - via forum or email. Read more about changes and new features Nonprofits should take advantage of RSSRSS is a very powerful technology, and it’s very useful for nonprofits to get their information out to their members and supporters. If you want to learn more about how your nonprofit can benefit from RSS, this article explains what RSS is, how it works and provides examples for using it effectively. Subscribe to the Wild Apricot blogThe Wild Apricot blog is constantly publishing ideas, tips and trends on nonprofit technologies, web 2.0 trends/social media, website usability, industry news and upcoming events. You can keep updated with all the new posts and articles by subscribing to our blog. The best way to get latest articles instantly is by subscribing to our RSS feed. Simply add this feed to your news aggregator and you will be notified every time something new is added to the blog. If you're not sure what RSS software to use, we recommend Google Reader. You can also subscribe via email - go to our blog page and enter your email and then confirm your subscription. You will be able to unsubscribe at any time. |
N4P Dose of HumorCutting your non-profit's administration costs
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